--- title: brand licensing acedamy @ established. - the creative licensing company | Norman Pralow description: Brand Licensing Knowledge powered by established.inc - the creative licensing company --- [Skip to the main content.](https://established.inc/en/brand-licensing-academy/author/norman-pralow#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) # Academy ## Norman Pralow Filter by tag - All - Licensing Knowledge - Brand Activation - Mar 2025 - Market Insights - Oct. 2024 - Blaupunkt - CES 2026 - Insights - Jan. 2025 - Nov. 2024 - RCA - Schneider - Thomson - o ![logos](https://established.inc/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png) 23 Jul 2026 23 Jul 2026 #### How to Choose a Consumer Electronics Brand Licensor: 7 Key Factors [Read More](https://established.inc/en/brand-licensing-academy/7-key-factors-to-choose-an-electronics-brand-licensor) 11 May 2026 11 May 2026 Licensing Knowledge #### The Untapped Potential of Lesser-Known Boutique Brands 2026 [Read More](https://established.inc/en/brand-licensing-academy/the-untapped-potential-of-lesser-known-boutique-brands-2026) 16 Sep 2025 16 Sep 2025 Brand Activation Licensing Knowledge o #### Reviving High-End Heritage in Consumer Electronics: Why Licensing Inactive Brands Matters and How to Turn It Into a Profitable Play [Read More](https://established.inc/en/brand-licensing-academy/reviving-high-end-heritage-in-consumer-electronics) ![logos](https://established.inc/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png) 27 May 2025 27 May 2025 Licensing Knowledge #### The 6 Pillars of Modern Licensing [Read More](https://established.inc/en/brand-licensing-academy/the-6-pillars-of-modern-licensing) 12 May 2025 12 May 2025 Licensing Knowledge Mar 2025 #### Selecting the Right Licensor: How Engaged Licensors at Trade Shows Transform Licensee’s Deal-Making [Read More](https://established.inc/en/brand-licensing-academy/selecting-the-right-licensor) 04 Mar 2025 04 Mar 2025 Market Insights Mar 2025 #### The Car Audio Aftermarket: A Dying Industry That Refuses to Die [Read More](https://established.inc/en/brand-licensing-academy/the-car-audio-aftermarket-a-dying-industry-that-refuses-to-die) 08 Nov 2024 08 Nov 2024 Licensing Knowledge Nov. 2024 #### The Untapped Potential of Lesser-Known Boutique Brands [Read More](https://established.inc/en/brand-licensing-academy/the-untapped-potential-of-lesser-known-boutique-brands) 07 Oct 2024 07 Oct 2024 Licensing Knowledge Oct. 2024 #### From Middlemen to Market Leader through Brand Licensing [Read More](https://established.inc/en/brand-licensing-academy/middlemen-to-market-leaders) Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? 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