--- title: insights @ established. - navigating the brand licensing landscape | Norman Pralow description: insights @ established. - navigating the brand licensing landscape --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/norman-pralow#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) # Insights ## Norman Pralow Filter by tag - All - Brand Activation - Blaupunkt - Schneider - Insights - RCA - Thomson - CES ´25 - Dec. 2024 - News - Corporate - IFA 2025 - Jan. 2025 - Licensing Knowledge - Partner Community - IFA 2026 - Oct. 2024 - Nov. 2024 - Saba - Academy - IFA Berlin - NordMende - Press Release - Technicolor - CES 2026 - Mar 2025 - Partnerships - Victor 24 Jul 2026 24 Jul 2026 Saba News IFA 2026 #### Meet the New SABA at IFA Berlin 2026 [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/meet-the-new-saba-at-ifa-berlin-2026) 24 Jul 2026 24 Jul 2026 Blaupunkt Schneider Saba News Insights IFA 2026 #### established.inc Announces IFA Berlin 2026 Presence [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/established.inc-announces-ifa-berlin-2026-presence) 23 Jun 2026 23 Jun 2026 Brand Activation Technicolor News #### Technicolor Opens New Licensing Conversations at Licensing Expo 2026 [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/technicolor-opens-new-licensing-conversations-at-licensing-expo) 19 May 2026 19 May 2026 Brand Activation Insights #### Acoustic Research: A licensing case for a real audio brand in a market full of artificial stories. [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/acoustic-research-a-real-brand-licensing-opportunity-for-an-artificial-future) 29 Apr 2026 29 Apr 2026 Licensing Knowledge Insights IFA Berlin #### Brand Stewardship Is Built on Site | established.inc [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/brand-stewardship-in-global-licensing) 17 Dec 2025 17 Dec 2025 Blaupunkt #### How Blaupunkt Is Expanding Its Australian Business Through Disciplined Execution [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/how-blaupunkt-is-expanding-its-australian-business-through-disciplined-execution) 16 Dec 2025 16 Dec 2025 Thomson Blaupunkt Brand Activation RCA Schneider CES 2026 #### CES 2026 Preview: Seven+1 Reasons Our CES Booths Are Worth Your Time [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/ces-2026-preview-seven1-reasons-our-ces-booths-are-worth-your-time) 27 Aug 2025 27 Aug 2025 RCA Corporate IFA 2025 #### RCA at IFA Berlin 2025: What to Expect at The Booth [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/rca-at-ifa-berlin-2025-what-to-expect-at-the-booth) 27 Aug 2025 27 Aug 2025 Corporate IFA 2025 #### Deal-Making with established.inc at IFA Berlin (Sep. 5-9) [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/deal-making-with-established.inc-at-ifa-berlin-sep.-5-9) [1](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/norman-pralow/page/1) [2](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/norman-pralow/page/2) Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? 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