established.inc will be present at IFA Berlin 2026, taking place from 4 to 8 September 2026 in Berlin, Germany.
established.inc will be represented through four main presentation areas: Blaupunkt in Hall 22, Schneider in Hall 22, the established.inc Brand Gallery in Hall 22, and SABA in Hall 21.
This first announcement provides an early overview of the established.inc presence at IFA 2026. A more detailed IFA preview will follow closer to the event, including information about participating licensees, product categories, highlighted products, stand concepts, and further details about the established.inc Brand Gallery.
At IFA Berlin 2026, visitors will be able to experience individual brands, current licensee activity, new licensing opportunities, and the wider established.inc brand portfolio in a focused international setting.
Blaupunkt in Hall 22
Blaupunkt will be represented through a major brand partner platform in Hall 22.
Several Blaupunkt licensees will present products from their current portfolios under the Blaupunkt brand. This platform is an important part of active brand management for established.inc. It gives licensing partners a prominent international environment in which they can present their products, meet retailers and manufacturers, build new commercial relationships, and represent Blaupunkt together in its German home market.
For established.inc, brand management includes practical support for licensees and coordinated market presence. A trade fair such as IFA Berlin gives licensing partners direct access to relevant commercial audiences and creates a setting where the strength of a brand can be experienced through current market activity.
Further details about participating Blaupunkt licensees and product categories will be included in the upcoming IFA preview.
Schneider in Hall 22
Schneider will also be represented in Hall 22 together with its licensing partners.
The Schneider presentation will focus primarily on appliances and will provide visibility for current licensed product portfolios. It is another practical example of how established.inc works with licensees to present a coordinated brand portfolio at a major international trade fair.
The focus will be on cooperation with licensing partners, visibility for current product portfolios, coordinated brand presentation, and direct access to retailers, manufacturers, distributors, and other commercial partners.
For current and prospective partners, the Schneider presence at IFA 2026 will offer a clear view of how a coordinated licensing program can support category presentation and commercial dialogue in an international environment.
Further information about participating Schneider licensees and product categories will be announced closer to the event.
SABA in Hall 21
SABA will have a dedicated presentation in Hall 21.
IFA Berlin 2026 will mark the first public presentation of SABA’s new corporate design and newly defined positioning, created by the established.inc marketing and brand management teams.
SABA is an established German brand with strong recognition and a long-standing reputation. With its newly defined direction, SABA will be presented as a commercially relevant licensing opportunity for Europe, particularly for manufacturers and retailers seeking a distinctive European brand with clear market recognition.
The new presentation brings together SABA’s German origins, its brand recognition, a clear visual identity, a defined commercial proposition, and licensing availability across Europe.
established.inc is proud of the work completed by its marketing and brand management teams and looks forward to presenting this direction publicly at IFA Berlin 2026. The SABA presentation will offer visitors a first look at how the brand can be positioned for future licensing conversations and commercial cooperation across European markets.
The established.inc Brand Gallery in Hall 22
The established.inc Brand Gallery will be located in Hall 22.
The Brand Gallery will provide an exclusive meeting and presentation space for manufacturers, retailers, distributors, licensing professionals, and senior commercial decision-makers. It will offer an overview of the wider established.inc brand portfolio and create a setting for direct conversations about brand availability, category opportunities, and commercial cooperation.
A particular focus will be placed on the design history and established design identities of selected brands within the portfolio.
Many established.inc brands have strong and recognizable design codes. These design identities can provide manufacturers with a credible basis for product differentiation, visual direction, product concepts, category expansion, and long-term brand development.
The Brand Gallery will show how brand heritage and design identity can support current product thinking when applied with discipline, relevance, and category understanding.
The Brand Gallery will also include selected surprises and further elements that will be announced closer to IFA 2026.
What visitors can expect
At IFA Berlin 2026, visitors can expect a focused view of established.inc’s current brand activity and licensing opportunities.
The presentation will include current licensee portfolios under Blaupunkt, appliance-focused presentations under Schneider, the first public presentation of SABA’s new positioning and corporate design, and an overview of the wider established.inc portfolio in the Brand Gallery.
Visitors will also have the opportunity to speak directly with established.inc about licensing opportunities, current brand availability, commercial cooperation, and potential meetings during IFA 2026.
Further details and meeting requests
Further details will be covered in the next established.inc newsletter and in a detailed IFA preview closer to the event.
The upcoming communication will include participating licensees, product categories, highlighted products, stand details, and further information about the established.inc Brand Gallery.
Manufacturers, retailers, distributors, current and prospective licensees, and licensing executives who already want to discuss the brands, their licensing availability, or a possible meeting at IFA Berlin 2026 can contact their existing established.inc representative or reserve a meeting slot through the contact form:
