--- title: Meet the New SABA at IFA Berlin 2026 description: Explore SABA licensing opportunities in Europe and meet senior decision-makers at IFA Berlin 2026 to discuss categories, territories and next steps. image: https://established.inc/hubfs/SABA_concept_EST_V2-png.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/meet-the-new-saba-at-ifa-berlin-2026#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Meet the New SABA at IFA Berlin 2026](https://established.inc/hubfs/SABA_concept_EST_V2-png.png) Jul 24, 2026 8:18:09 AM # Meet the New SABA at IFA Berlin 2026 [![Norman Pralow](https://app.hubspot.com/settings/avatar/753659766c682cecde7784bf7ccb288d) Norman Pralow](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/norman-pralow) Read More ### Table of Contents Share ## **![SABA_Logo_Multicolor-nobleed](https://established.inc/hs-fs/hubfs/1%20-%20Across%20portfolio/Logos-nobleed/SABA_Logo_Multicolor-nobleed.png?width=300&height=52&name=SABA_Logo_Multicolor-nobleed.png)** ## **Brand New. Established Since 1923.** German Precision in Full Color. A Brand New SABA Licensing Opportunity.  established.inc is opening new SABA licensing discussions with qualified manufacturers, distributors, importers, wholesalers and retailers. Meet our licensing team at IFA Berlin 2026 to explore available product categories, territories and commercial opportunities across consumer electronics, home appliances, audio and connected products. SABA brings color, character and German credibility to the shelf. Founded in Germany’s Black Forest in 1923, SABA built its name through radios, televisions and household appliances. Its product history includes automatic radio tuning, an early television presentation at the Berlin consumer electronics fair and the Philippe Starck-designed Jim Nature portable TV, now held in the collection of the Museum of Modern Art in New York.   ## A New SABA Takes the Stage ![SABA_concept_EST_V2-png](https://established.inc/hs-fs/hubfs/SABA_concept_EST_V2-png.png?width=400&height=267&name=SABA_concept_EST_V2-png.png)For IFA Berlin 2026, the established.inc design, marketing and brand management teams have created a new corporate design and a clearly defined commercial direction for SABA. The result is confident, colorful and unmistakably European: a German-origin technology brand ready for contemporary consumer electronics, appliances and connected products. This newly defined SABA will be presented publicly for the first time at IFA Berlin, taking place from **4 to 8 September 2026**. Visit us in **Hall 21, Booth 120**.   ## Made for Real Product Lines SABA offers manufacturers and retailers a strong brand direction across categories such as: - Smart TVs and home entertainment - Soundbars, speakers, radios and headphones - Refrigerators and freezers - Washing machines and dryers - Built-in ovens, hobs and microwaves - Coffee makers, air fryers, kettles and food preparation - Vacuum cleaners and smart cleaning products - Selected smart home and connected devices These categories have a credible foundation. SABA products are currently marketed across television, audio, refrigeration, laundry, cooking, floor care and small domestic appliances.   ## Proven in European Retail SABA already has substantial retail presence in Europe. A major French retail partner has worked with the brand since 2007, expanding its SABA assortment from a limited product selection into televisions, audio equipment and built-in appliances. Its current French retail portfolio includes over 100 SABA product listings across several home and technology categories.   ## New Licensing Conversations Are Open established.inc is now seeking qualified. **Manufacturers. Distributors. Importers. Wholesalers. Retailers.** New licensing discussions are open for available product categories and territories across **Europe and selected overseas markets**. We are looking for companies with the product capabilities, sourcing structure, compliance expertise and market access required to build substantial SABA product lines.   ## Meet the people who can make decisions. Our executive team and senior licensing decision-makers will be at IFA Berlin 2026, giving qualified partners the opportunity to discuss categories, territories and potential next steps directly without unnecessary layers or delays. Bring your next product line to Berlin. Make it unmistakably SABA. [Book Your SABA Licensing Meeting at IFA Berlin 2026](https://established.inc/established-contact-ifa-2026) - #### Why should I book a SABA licensing meeting at IFA Berlin 2026? Because the people who can move a potential partnership forward will be in the room. The established.inc executive team and the senior decision-makers responsible for SABA licensing will be available at IFA Berlin 2026 to hold direct, commercially focused discussions with qualified partners. Rather than attending a general presentation, you can explore specific categories and territories, discuss your company’s capabilities and determine whether there is a credible route toward a licensing partnership. **The objective is to leave the meeting with clarity: whether there is a fit, what information is still required and what the next step should be.**   - #### Why is SABA an attractive licensing opportunity for manufacturers and distributors? SABA offers qualified manufacturers and distributors a rare combination: - credible German-origin heritage, - existing retail validation - and untapped growth potential. The brand is established enough to support retailer conversations, yet flexible enough for partners to shape new product ranges, categories and regional market positions. This makes SABA particularly relevant **for companies looking to move beyond private-label competition** and build a scalable, differentiated consumer brand.  - #### Is SABA available for licensing in Europe? SABA is available for licensing in selected European territories and product categories. Because availability varies by market and category, qualified companies are encouraged to book a meeting with the established.inc executive and licensing team at IFA Berlin 2026 to discuss specific opportunities, partner requirements and next steps.  [Book Your Meeting at IFA 2026](https://established.inc/established-contact-ifa-2026)   Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 24 Jul 2026 Blaupunkt Schneider Saba News Insights IFA 2026 #### established.inc Announces IFA Berlin 2026 Presence [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/established.inc-announces-ifa-berlin-2026-presence) 08 Jul 2026 Brand Activation Technicolor News #### Technicolor Celebrates the Next Generation of Storytellers [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/technicolor-celebrates-the-next-generation-of-storytellers) 24 Jun 2026 Partner Community Schneider News #### The Power of Brand Alignment: Key Insights from the Schneider Partner Summit in Rome [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/the-power-of-brand-alignment-key-insights-from-the-schneider-partner-summit-in-rome) ##### Proud and 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