Brand New. Established Since 1923.
German Precision in Full Color. A Brand New SABA Licensing Opportunity.
established.inc is opening new SABA licensing discussions with qualified manufacturers, distributors, importers, wholesalers and retailers.
Meet our licensing team at IFA Berlin 2026 to explore available product categories, territories and commercial opportunities across consumer electronics, home appliances, audio and connected products.
SABA brings color, character and German credibility to the shelf.
Founded in Germany’s Black Forest in 1923, SABA built its name through radios, televisions and household appliances. Its product history includes automatic radio tuning, an early television presentation at the Berlin consumer electronics fair and the Philippe Starck-designed Jim Nature portable TV, now held in the collection of the Museum of Modern Art in New York.
A New SABA Takes the Stage
For IFA Berlin 2026, the established.inc design, marketing and brand management teams have created a new
corporate design and a clearly defined commercial direction for SABA.
The result is confident, colorful and unmistakably European: a German-origin technology brand ready for contemporary consumer electronics, appliances and connected products.
This newly defined SABA will be presented publicly for the first time at IFA Berlin, taking place from 4 to 8 September 2026. Visit us in Hall 21, Booth 120.
Made for Real Product Lines
SABA offers manufacturers and retailers a strong brand direction across categories such as:
- Smart TVs and home entertainment
- Soundbars, speakers, radios and headphones
- Refrigerators and freezers
- Washing machines and dryers
- Built-in ovens, hobs and microwaves
- Coffee makers, air fryers, kettles and food preparation
- Vacuum cleaners and smart cleaning products
- Selected smart home and connected devices
These categories have a credible foundation. SABA products are currently marketed across television, audio, refrigeration, laundry, cooking, floor care and small domestic appliances.
Proven in European Retail
SABA already has substantial retail presence in Europe.
A major French retail partner has worked with the brand since 2007, expanding its SABA assortment from a limited product selection into televisions, audio equipment and built-in appliances. Its current French retail portfolio includes over 100 SABA product listings across several home and technology categories.
New Licensing Conversations Are Open
established.inc is now seeking qualified.
Manufacturers. Distributors. Importers. Wholesalers. Retailers.
New licensing discussions are open for available product categories and territories across Europe and selected overseas markets.
We are looking for companies with the product capabilities, sourcing structure, compliance expertise and market access required to build substantial SABA product lines.
Meet the people who can make decisions.
Our executive team and senior licensing decision-makers will be at IFA Berlin 2026, giving qualified partners the opportunity to discuss categories, territories and potential next steps directly without unnecessary layers or delays.
Bring your next product line to Berlin.
Make it unmistakably SABA.
