--- title: "NORDMENDE 2025: A Strategic Execution Benchmark" description: Discover how NORDMENDE’s 2025 appliance and TV launch in Italy sets a new standard for licensed brand execution. Learn key strategies for growth, margin, and shelf impact. image: https://established.inc/hubfs/1%20-%20Nordmende/Social/Newsletter25-06-temp.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/nordmende-2025-a-strategic-execution-benchmark#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![NORDMENDE 2025: A Strategic Execution Benchmark](https://established.inc/hubfs/1%20-%20Nordmende/Social/Newsletter25-06-temp.png) Jun 16, 2025 10:08:49 AM # NORDMENDE 2025: A Strategic Execution Benchmark [![Norman Pralow](https://app.hubspot.com/settings/avatar/753659766c682cecde7784bf7ccb288d) Norman Pralow](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/norman-pralow) NORDMENDE 2025: A Strategic Execution Benchmark 1:09 ![Newsletter25-06-temp](https://established.inc/hs-fs/hubfs/1%20-%20Nordmende/Social/Newsletter25-06-temp.png?width=300&height=300&name=Newsletter25-06-temp.png) ***Two new catalogues just launched—covering the full 2025 NORDMENDE line-ups for appliances and televisions in the Italian market.*** What stands out is the way the brand has been developed: - German engineering values at the core - Refined with Italian market understanding - Activated by a licensee who knows how to build shelf presence, not just products NORDMENDE has delivered consistent results in Italy for years. It has earned loyalty by positioning with clarity, executing with discipline, and adapting to local retail logic without compromising brand substance. This is a reference case based on precision and intent. A clear example of what happens when heritage, design sensibility, and operational control align. If you're developing licensed brands, looking to grow margin, or considering category expansion, this is worth your time. [→ **Download the 2025 TV catalogue**](https://established.inc/hubfs/1%20-%20Nordmende/NORDMENDE_02.pdf) ![Catalogue](https://established.inc/hs-fs/hubfs/image-png-Jun-16-2025-01-54-07-1354-PM.png?width=1787&height=627&name=image-png-Jun-16-2025-01-54-07-1354-PM.png) [→ **Download the 2025 large appliances catalogue**](https://established.inc/hubfs/1%20-%20Nordmende/Catalogo_NORDMENDE_Bianco_04-2025.pdf) ![catalogue](https://established.inc/hs-fs/hubfs/image-png-Jun-16-2025-01-55-33-0660-PM.png?width=1791&height=628&name=image-png-Jun-16-2025-01-55-33-0660-PM.png) We’re selectively looking for operators with the same level of capability to bring this kind of commercial success into additional territories and categories. [Connect on Licensing Opportunities](https://established.inc/contact-licensing) Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 02 Dec 2024 NordMende Dec. 2024 #### NordMende’s Strategic Evolution at IFA: Expanding Beyond Electronics into Home Appliances [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/nordmendes-strategic-evolution-at-ifa-) ##### Proud and respected member in good standing of: ![splice-ct-licensinginternational-web](https://established.inc/hs-fs/hubfs/Website-assets-est/splice-ct-licensinginternational-web.png?width=600&height=49&name=splice-ct-licensinginternational-web.png) ##### Company - [Home](https://established.inc) - [About](https://established.inc/about) - [Licensing](https://established.inc/brand-licensing) - [Contact](https://established.inc/contact) ##### Legal - [Terms of Use](https://established.inc/terms-of-use) - [Privacy Policy](https://established.inc/privacy-policy) - [Privacy Policy (CA)](https://established.inc/privacy-policy-ca) - [Cookie Management](https://established.inc/cookie-management) - [Legal Notice](https://established.inc/legal-notice) - [Report Page](https://established.inc/report-page) [![Footer Logo (2)](https://established.inc/hubfs/Established%20-%202025/Images/Footer%20Logo%20(2).png)](https://established.inc) © 2026 established, Inc [Linkedin](https://www.linkedin.com/company/established-inc) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Norman Pralow", "url" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/norman-pralow" }, "dateModified" : "2026-04-03T12:01:45.944Z", "datePublished" : "2025-06-16T14:08:49.000Z", "headline" : "NORDMENDE 2025: A Strategic Execution Benchmark", "image" : [ "https://established.inc/hubfs/1%20-%20Nordmende/Social/Newsletter25-06-temp.png" ], "mainEntityOfPage" : { "@id" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/nordmende-2025-a-strategic-execution-benchmark", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://established.inc/hubfs/Established.png" }, "name" : "established.inc" } } ```