.png)
The weekend of May 9th marked RCA’s return to Indianapolis through the most popular team in the WNBA, the Indiana Fever. It was an incredible opportunity to bring our brand courtside and experience an unforgettable day of basketball up close.
This sponsorship represents RCA's reunion with a fan base and a city known for its love of sports and community. The Indiana Fever experience showed how live sports create an atmosphere where brands become part of the story rather than just spectators on the sidelines. The sponsorship also ties back to RCA's rich history in Indianapolis, where the RCA Dome, the former home of the Indianapolis Colts, stood as one of the city's most recognizable sporting landmarks.
The Indiana Fever's growing global popularity is also a reflection of a larger trend in sports. Larger crowds, more fan loyalty, and more national attention are all being drawn to women's sports. Women’s sports are the future for successful sponsorships. Organizations that currently contribute to these sponsorships are setting themselves up in one of the sports marketing industries with the fastest rate of growth. Overall, sports marketing has a significant impact on teams, businesses, and fans. It influences how fans interact with the game, the businesses involved, and the community that surrounds it. That is why we are so excited to be a part of a team and make history with the Indianapolis Fever.
Follow established.inc or RCA on LinkedIn for more insights on sports sponsorships like the Indiana Fever.
About established.inc
established.inc is a global brand management company that owns, develops, and licenses a portfolio of 20 heritage and emerging brands in the field of electronics, green energy, automotive, and lifestyle, including RCA, Thomson, Blaupunkt, Nordmende, Audio Research, Technicolor, and others. With more than 200 licensees and USD 1.8+ billion in global retail sales across its brand portfolio, established.inc connects product, sourcing, capital, quality, and marketing through an integrated brand ecosystem built for long-term brand performance.
established.inc I LinkedIn
