--- title: Reflections on CES 2025 description: Tony Bozzini shares his thoughts on CES 2025, where heritage brands like RCA and Blaupunkt proved that licensing is more than branding—it’s a growth strategy. image: https://established.inc/hubfs/WhatsApp%20Image%202024-10-10%20at%2014.46.27_e87a540a.jpg --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/reflections-on-ces-2025#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Reflections on CES 2025](https://established.inc/hubfs/WhatsApp%20Image%202024-10-10%20at%2014.46.27_e87a540a.jpg) Feb 2, 2025 10:18:09 AM # Reflections on CES 2025 [![Tony Bozzini](https://established.inc/hubfs/Established%20-%202025/Images/Team/Leaders%20Board%20-%20Tony%20Bozzini.png) Tony Bozzini](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/tony-bozzini) Reflections on CES 2025 3:23 ![CES 2025](https://established.inc/hs-fs/hubfs/established-inc-at-ces-presidents-wrap-up3-png.png?width=404&height=599&name=established-inc-at-ces-presidents-wrap-up3-png.png) CES 2025 wasn’t just another trade show—it was a moment. For Established.inc, it marked the largest booth in our history: a 5000 sqft stage showcasing RCA, Thomson, Blaupunkt, and Schneider under one roof. This wasn’t simply about the scale of the booth or the number of visitors. It was about what that space represented: - collaboration - opportunity - and the power of trusted brands in action Twenty of our licensees joined us at CES, filling the booth with energy and innovation.  They weren’t just showing products—they were building bridges, opening doors, and securing their futures.  Over 15 major retailers from across the Americas came to our booth to meet with our licensees, exploring transformative opportunities.  One of our partners had a pivotal meeting with a major home improvement retailer, a first that could reshape their business in Mexico. Another secured meetings with BJ’s and Sam’s Club, setting the stage for expansion in key U.S. markets. These are real, tangible outcomes that start at a trade show but reverberate far beyond the show floor.     Trade shows are more than just showcases for products—they are platforms for trust. That’s why, for over 12 years, we’ve maintained the same location at CES. Retailers and partners know where to find us. They know we’ll be there, year after year. And in this industry, consistency speaks volumes.  This year, I saw firsthand the growing interest in our brands from markets across the globe. At our RCA booth, a former Flipkart executive, now leading a new venture in India, approached us to discuss licensing RCA for the Middle East and India. His interest wasn’t accidental. It was the result of a clear message: that iconic heritage brands like RCA still hold immense value in today’s market.  But CES 2025 wasn’t just about one brand or one deal—it was about the bigger picture. Licensing is no longer about slapping a logo on a product. It’s about giving manufacturers the tools they need to succeed. It’s about creating partnerships where both sides invest in the brand, ensuring growth and profitability for everyone involved.  Our licensees are more than partners—they are stewards of these brands. From Schneider’s strategic use in retail channel management to Blaupunkt’s multi-category success, CES 2025 showed that licensing is a powerful business strategy. It allows companies to bypass the long, expensive process of building a brand from scratch and instead tap into the trust and recognition these names already command.  Looking ahead, we’re taking this momentum to Eletrolar in Mexico and Brazil. - ![established.inc-at-ces-presidents-wrap-up2](https://established.inc/hs-fs/hubfs/established.inc-at-ces-presidents-wrap-up2.png?width=675&height=675&name=established.inc-at-ces-presidents-wrap-up2.png) - ![established.inc-at-ces-presidents-wrap-up4](https://established.inc/hs-fs/hubfs/established.inc-at-ces-presidents-wrap-up4.png?width=675&height=675&name=established.inc-at-ces-presidents-wrap-up4.png) - ![established.inc-at-ces-presidents-wrap-up6](https://established.inc/hs-fs/hubfs/established.inc-at-ces-presidents-wrap-up6.png?width=675&height=675&name=established.inc-at-ces-presidents-wrap-up6.png) - ![established.inc-at-ces-presidents-wrap-up5](https://established.inc/hs-fs/hubfs/established.inc-at-ces-presidents-wrap-up5.png?width=675&height=675&name=established.inc-at-ces-presidents-wrap-up5.png) Our approach remains the same: plant the flag, spark imagination, and show what’s possible. Trade shows aren’t just about presence—they’re about planting seeds that grow into meaningful opportunities.  As I reflect on this year’s CES, I’m reminded of why we do what we do. Heritage brands carry a legacy, but it’s up to us—and our partners—to carry that legacy forward. And when I see licensees achieving what they achieved this year, I know we’re on the right path.  Let’s keep building. Let’s keep imagining. And let’s make 2025 the year we turn opportunity into achievement, one market at a time.     Tony Bozzini  President, Established.inc  Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 08 Jul 2026 Brand Activation Technicolor News #### Technicolor Celebrates the Next Generation of Storytellers [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/technicolor-celebrates-the-next-generation-of-storytellers) 23 Jun 2026 Brand Activation Technicolor News #### Technicolor Opens New Licensing Conversations at Licensing Expo 2026 [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/technicolor-opens-new-licensing-conversations-at-licensing-expo) 03 Jun 2026 Licensing Knowledge Insights IFA Berlin #### RCA returns to Indy with the Fever [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/rca-returns-to-indy-with-the-fever) ##### Proud and respected member in good standing of: ![splice-ct-licensinginternational-web](https://established.inc/hs-fs/hubfs/Website-assets-est/splice-ct-licensinginternational-web.png?width=600&height=49&name=splice-ct-licensinginternational-web.png) ##### Company - [Home](https://established.inc) - [About](https://established.inc/about) - [Licensing](https://established.inc/brand-licensing) - [Contact](https://established.inc/contact) ##### Legal - [Terms of Use](https://established.inc/terms-of-use) - [Privacy Policy](https://established.inc/privacy-policy) - [Privacy Policy (CA)](https://established.inc/privacy-policy-ca) - [Cookie Management](https://established.inc/cookie-management) - [Legal Notice](https://established.inc/legal-notice) - [Report Page](https://established.inc/report-page) [![Footer Logo (2)](https://established.inc/hubfs/Established%20-%202025/Images/Footer%20Logo%20(2).png)](https://established.inc) © 2026 established, Inc [Linkedin](https://www.linkedin.com/company/established-inc) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tony Bozzini", "url" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/tony-bozzini" }, "dateModified" : "2026-04-06T13:19:34.656Z", "datePublished" : "2025-02-02T15:18:09.000Z", "headline" : "Reflections on CES 2025", "image" : [ "https://established.inc/hubfs/WhatsApp%20Image%202024-10-10%20at%2014.46.27_e87a540a.jpg" ], "mainEntityOfPage" : { "@id" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/reflections-on-ces-2025", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://established.inc/hubfs/Established.png" }, "name" : "established.inc" } } ```