--- title: "Schneider Steps Up: Bringing European Design to CES 2025" description: Schneider’s CES 2025 debut showcased boutique European design, the Keith Haring collection, and market expansion—proving North America is ready for fresh innovation. image: https://established.inc/hubfs/SINGLE%20IMAGE%20SLIDE%2c%20HEADLINE%20V1%20(Est%20Inc%20+%20Licensee%20Logos)-1.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/schneider-at-ces-2025#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Schneider Steps Up: Bringing European Design to CES 2025](https://established.inc/hubfs/SINGLE%20IMAGE%20SLIDE%2c%20HEADLINE%20V1%20(Est%20Inc%20+%20Licensee%20Logos)-1.png) Feb 3, 2025 12:09:44 PM # Schneider Steps Up: Bringing European Design to CES 2025 [![Thierry Métayer](https://established.inc/hubfs/avatar-THIERRY.png) Thierry Métayer](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/thierry-métayer) Schneider Steps Up: Bringing European Design to CES 2025 2:28 ## A Bold Statement in Las Vegas Schneider’s first-ever appearance at CES Las Vegas wasn’t just a debut—it was a turning point. In just 12m², the boutique European brand captivated attendees, secured high-value conversations, and proved that North America is ready for something fresh. The booth didn’t just display products; it created an experience. Designed to feel like home, the space welcomed visitors into Schneider’s world—one where craftsmanship, design, and culture come together in everyday appliances. ![Schneider_Colab_CES2025](https://established.inc/hs-fs/hubfs/Schneider_Colab_CES2025.jpg?width=375&height=469&name=Schneider_Colab_CES2025.jpg) ## Headline Collaboration: Keith Haring x Schneider A major highlight was the Keith Haring x Schneider collection. The vibrant toasters and kettles—adorned with Haring’s iconic artwork—merged art and function in a way that stood out at CES. 🔹 **Why it mattered:** This wasn’t just a product line; it was proof of Schneider’s ability to blend premium craftsmanship with cultural relevance. It sparked conversations with retailers, designers, and distributors eager to offer something distinct. ## ![Schneider_Mtg_CES2025](https://established.inc/hs-fs/hubfs/Schneider_Mtg_CES2025.jpeg?width=375&height=469&name=Schneider_Mtg_CES2025.jpeg) More Than a Booth—A Market Breakthrough Beyond foot traffic, CES 2025 generated real business momentum: ✔ Existing clients explored expansion opportunities, strengthening Schneider’s market presence. ✔ New prospects saw the Keith Haring collection as a compelling entry point into the brand. ✔ Major U.S. distributors expressed interest, recognizing Schneider’s boutique positioning as a strategic advantage. ## Why Schneider? The Boutique Advantage In a crowded market of mass-produced appliances, Schneider offers something different: ✅ Access to Exclusive Channels – Schneider isn’t just another brand on the shelf; it thrives in curated retail spaces where customers seek quality and design. ✅ Style Meets Substance – Today’s consumers want more than function—they want appliances with a story. Schneider delivers that. ✅ Fast-Track to Market – With pre-built branding, product design, and marketing assets, manufacturers can cut development time in half. ## The Next Step: Be Part of the Growth CES 2025 wasn’t just an introduction—it was a launchpad. The conversations started in Las Vegas are already shaping Schneider’s expansion in North America. 📩 Didn’t catch us at CES? [Let's Connect](https://established-23208149.hs-sites.com/en/get-in-touch-with-established.inc-the-creative-licensing-company) Schneider is ready to partner with manufacturers eager to redefine their portfolios with a brand that brings fresh energy to the market. 🚀 Schneider isn’t just a brand—it’s an opportunity. Are you ready? Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 24 Jun 2026 Partner Community Schneider News #### The Power of Brand Alignment: Key Insights from the Schneider Partner Summit in Rome [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/the-power-of-brand-alignment-key-insights-from-the-schneider-partner-summit-in-rome) 23 Apr 2026 Schneider Insights #### Inside Schneider’s Growth in India: established.inc connects with brand partners across three key cities [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/inside-schneiders-growth-in-india-established.inc-connects-with-brand-partners-across-three-key-cities) 23 Apr 2026 Schneider Insights #### Collaboration and Culture Visiting Schneider Brand Partner Wogom in Ahmedabad [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/collaboration-and-culture-visiting-schneider-brand-partner-wogom-in-ahmedabad-1) ##### Proud and respected member in good standing of: ![splice-ct-licensinginternational-web](https://established.inc/hs-fs/hubfs/Website-assets-est/splice-ct-licensinginternational-web.png?width=600&height=49&name=splice-ct-licensinginternational-web.png) ##### Company - [Home](https://established.inc) - [About](https://established.inc/about) - [Licensing](https://established.inc/brand-licensing) - [Contact](https://established.inc/contact) ##### Legal - [Terms of Use](https://established.inc/terms-of-use) - [Privacy Policy](https://established.inc/privacy-policy) - [Privacy Policy (CA)](https://established.inc/privacy-policy-ca) - [Cookie Management](https://established.inc/cookie-management) - [Legal Notice](https://established.inc/legal-notice) - [Report Page](https://established.inc/report-page) [![Footer Logo (2)](https://established.inc/hubfs/Established%20-%202025/Images/Footer%20Logo%20(2).png)](https://established.inc) © 2026 established, Inc [Linkedin](https://www.linkedin.com/company/established-inc) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Thierry Métayer", "url" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/thierry-métayer" }, "dateModified" : "2026-04-03T13:13:06.718Z", "datePublished" : "2025-02-03T17:09:44.000Z", "headline" : "Schneider Steps Up: Bringing European Design to CES 2025", "image" : [ "https://established.inc/hubfs/SINGLE%20IMAGE%20SLIDE%2c%20HEADLINE%20V1%20(Est%20Inc%20+%20Licensee%20Logos)-1.png" ], "mainEntityOfPage" : { "@id" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/schneider-at-ces-2025", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://established.inc/hubfs/Established.png" }, "name" : "established.inc" } } ```