--- title: "Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation" description: Schneider debuts appliances, tools & lifestyle innovations at IFA 2025 Berlin, blending design heritage with modern functionality. image: https://established.inc/hubfs/1%20-%20established%20-%20licensing/NEWSLETTER-Assets/Copy%20of%20IFA%20newsltter-featured-image%203.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/schneider-at-ifa-2025-a-new-era-of-appliances-tools-and-everyday-innovation#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation](https://established.inc/hubfs/1%20-%20established%20-%20licensing/NEWSLETTER-Assets/Copy%20of%20IFA%20newsltter-featured-image%203.png) Sep 2, 2025 5:54:59 AM # Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation [![Lisa Jean Birch](https://established.inc/hubfs/avatar-LISA.png) Lisa Jean Birch](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/lisa-jean-birch) Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation 3:34 *Hall 22, Booth 125 | September 5–9, Berlin* At IFA 2025, Schneider presents a portfolio that connects its design heritage with new categories in appliances, tools, and home solutions. The showcase reflects a brand moving forward, balancing style with functionality and expanding into sectors that address both professional and everyday needs. ## Major Domestic Appliances: Entering a New Chapter with G3 Concepts Schneider’s largest statement at IFA is its entry into major domestic appliances through a partnership with Henco – G3 Concepts. The collaboration combines Schneider’s reputation for French design with G3’s expertise in kitchen and laundry integration. The first step is the Feeling’s refrigerator: a 304L model in vintage style, Class E efficiency, and available in colors from matte black to pastel shades. The design recalls the 1950s while addressing modern functionality. Additional categories, including washing machines, ovens, and hobs, are planned for rollout, positioning Schneider in the high-value segment where design, durability, and practicality converge. ## Professional Tools for Everyday Use: Sodise’s Expanded Range Alongside large appliances, Schneider strengthens its position in professional-grade tools through its distribution partner Sodise. The lineup now includes cordless drills and drivers with brushless motors delivering up to 1,500 Nm torque, grinders and saws supported by modular Li-Ion batteries, 180-bar pressure washers, welders, and compact garden tools such as pruners and hedge trimmers. This expansion demonstrates Schneider’s move beyond the kitchen into durable, battery-powered equipment. For distributors and retailers, the range opens access to a category where quality tools and recognizable branding drive loyalty and repeat sales. ## Small Domestic Appliances: Fortus Brings Everyday Innovations Completing the portfolio, Fortus presents Schneider’s small appliance line. The focus is on convenience and multifunctionality across four core groups: microwaves, air fryers, pizza ovens, and beverage machines. - **Microwaves:** Retro 20L mechanical units in bold colors, plus grill and convection combinations. - **Air Fryers:** 7L to 12L capacities, dual-basket formats, and a 10L + pizza oven hybrid. - **Pizza Ovens:** Digital models up to 450°C, capable of baking a 13-inch pizza in three minutes. - **Coffee and Beverage Machines:** Espresso systems with 19-bar pressure and memory functions, plus frozen drink makers. The lineup reflects Schneider’s commitment to accessible style paired with performance across everyday appliances. ## A Cohesive Brand Direction Schneider’s IFA 2025 presence signals a unified direction. With G3 Concepts driving large appliances, Sodise extending into tools, and Fortus delivering small appliances, the brand now covers every major household need. The strategy consolidates Schneider’s heritage in design-led appliances while expanding visibility in adjacent markets. For distributors and retailers, the value lies in breadth: Schneider now spans stylish kitchen appliances, durable professional tools, and versatile lifestyle products. For consumers, it means broader access to durable, functional solutions that elevate everyday living. ## Join Us in Berlin Visit Schneider at IFA Berlin, Hall 22, Booth 125 to explore the full showcase. 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Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 24 Jun 2026 Partner Community Schneider News #### The Power of Brand Alignment: Key Insights from the Schneider Partner Summit in Rome [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/the-power-of-brand-alignment-key-insights-from-the-schneider-partner-summit-in-rome) 23 Apr 2026 Schneider Insights #### Inside Schneider’s Growth in India: established.inc connects with brand partners across three key cities [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/inside-schneiders-growth-in-india-established.inc-connects-with-brand-partners-across-three-key-cities) 23 Apr 2026 Schneider Insights #### Collaboration and Culture Visiting Schneider Brand Partner Wogom in Ahmedabad [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/collaboration-and-culture-visiting-schneider-brand-partner-wogom-in-ahmedabad-1) ##### Proud and respected member in good standing of: ![splice-ct-licensinginternational-web](https://established.inc/hs-fs/hubfs/Website-assets-est/splice-ct-licensinginternational-web.png?width=600&height=49&name=splice-ct-licensinginternational-web.png) ##### Company - [Home](https://established.inc) - [About](https://established.inc/about) - [Licensing](https://established.inc/brand-licensing) - [Contact](https://established.inc/contact) ##### Legal - [Terms of Use](https://established.inc/terms-of-use) - [Privacy Policy](https://established.inc/privacy-policy) - [Privacy Policy (CA)](https://established.inc/privacy-policy-ca) - [Cookie Management](https://established.inc/cookie-management) - [Legal Notice](https://established.inc/legal-notice) - [Report Page](https://established.inc/report-page) [![Footer Logo (2)](https://established.inc/hubfs/Established%20-%202025/Images/Footer%20Logo%20(2).png)](https://established.inc) © 2026 established, Inc [Linkedin](https://www.linkedin.com/company/established-inc) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lisa Jean Birch", "url" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/lisa-jean-birch" }, "dateModified" : "2026-04-03T07:25:33.948Z", "datePublished" : "2025-09-02T09:54:59.000Z", "headline" : "Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation", "image" : [ "https://established.inc/hubfs/1%20-%20established%20-%20licensing/NEWSLETTER-Assets/Copy%20of%20IFA%20newsltter-featured-image%203.png" ], "mainEntityOfPage" : { "@id" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/schneider-at-ifa-2025-a-new-era-of-appliances-tools-and-everyday-innovation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://established.inc/hubfs/Established.png" }, "name" : "established.inc" } } ```