--- title: "Seventeen Years Strong: SABA Extends Long-Term Partnership with Leading French Retailer" description: SABA renews its 17-year licensing deal with a leading French retailer, reinforcing a legacy of trust, quality, and long-term brand alignment. image: https://established.inc/hubfs/SABA_French_retailer.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/seventeen-years-strong-saba-extends-long-term-partnership-with-leading-french-retailer#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Seventeen Years Strong: SABA Extends Long-Term Partnership with Leading French Retailer](https://established.inc/hubfs/SABA_French_retailer.png) Jun 16, 2025 10:58:42 AM # Seventeen Years Strong: SABA Extends Long-Term Partnership with Leading French Retailer [![Lisa Jean Birch](https://established.inc/hubfs/avatar-LISA.png) Lisa Jean Birch](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/lisa-jean-birch) Seventeen Years Strong: SABA Extends Long-Term Partnership with Leading French Retailer 2:37 Some collaborations stand the test of time. For SABA and one of France’s major home goods retailers, it’s a partnership built on nearly two decades of shared values—and it’s still going strong. The retailer has officially renewed its exclusive licensing agreement with SABA, ensuring that French consumers will continue to enjoy the trusted quality and design of SABA products. Since joining forces in 2007, the partnership has steadily expanded its SABA product range, growing from a limited selection to a comprehensive lineup that now includes televisions, audio equipment, and built-in appliances. So, what’s behind the longevity? It’s all about alignment. > “SABA’s foundation in German engineering and commitment to quality make it a natural fit for our retail partner. Together, we’ve developed a strong, lasting collaboration that continues to deliver value to consumers.” > > – Claire Villeneuve, Director of Licensing, established.inc SABA’s history of innovation stretches back to its founding in Germany’s Black Forest in 1923. Today, its reputation for precision and distinctive design makes SABA an essential part of the retailer’s product portfolio—and a brand consumers trust. ## About SABA Founded in Germany’s Black Forest in 1923, SABA has been a pioneer in consumer electronics for over a century. Known for its combination of German precision and vibrant design, SABA’s product range includes televisions, audio equipment, and household appliances, all crafted to deliver quality, reliability, and innovation. With strong brand recognition across Europe and growing presence in global markets, SABA is available for licensing in select regions and product categories. SABA is a heritage brand of established.inc. For more information: [https://www.mysaba.eu/](https://www.mysaba.eu/) ## About established.inc established.inc is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 12 globally recognized brands, such as RCA, Blaupunkt, Thomson, Nordmende, Schneider, and more, spanning consumer electronics, home appliances, smart homes, e-mobility, and green energy. Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 100+ licensees generate over $1 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model drives business growth, product innovation, and retail success. [www.established.inc](https://established.inc/) [Contact Us](https://established.inc/contact-licensing) Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 12 Aug 2025 Schneider Press Release #### Schneider and Fortus Announce Licensing Agreement Across Europe and Canada [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/schneider-and-fortus-announce-licensing-agreement-across-europe-and-canada) ##### Proud and respected member in good standing of: ![splice-ct-licensinginternational-web](https://established.inc/hs-fs/hubfs/Website-assets-est/splice-ct-licensinginternational-web.png?width=600&height=49&name=splice-ct-licensinginternational-web.png) ##### Company - [Home](https://established.inc) - [About](https://established.inc/about) - [Licensing](https://established.inc/brand-licensing) - [Contact](https://established.inc/contact) ##### Legal - [Terms of Use](https://established.inc/terms-of-use) - [Privacy Policy](https://established.inc/privacy-policy) - [Privacy Policy (CA)](https://established.inc/privacy-policy-ca) - [Cookie Management](https://established.inc/cookie-management) - [Legal Notice](https://established.inc/legal-notice) - [Report Page](https://established.inc/report-page) [![Footer Logo (2)](https://established.inc/hubfs/Established%20-%202025/Images/Footer%20Logo%20(2).png)](https://established.inc) © 2026 established, Inc [Linkedin](https://www.linkedin.com/company/established-inc) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lisa Jean Birch", "url" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/lisa-jean-birch" }, "dateModified" : "2026-04-06T10:12:29.016Z", "datePublished" : "2025-06-16T14:58:42.000Z", "headline" : "Seventeen Years Strong: SABA Extends Long-Term Partnership with Leading French Retailer", "image" : [ "https://established.inc/hubfs/SABA_French_retailer.png" ], "mainEntityOfPage" : { "@id" : "https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/seventeen-years-strong-saba-extends-long-term-partnership-with-leading-french-retailer", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://established.inc/hubfs/Established.png" }, "name" : "established.inc" } } ```