--- title: Strengthening the Schneider Tools Business in India with Alok Tools description: Explore how Schneider Tools strengthens its business in India through a partnership with Alok Tools, focusing on collaboration and growth strategies. image: https://established.inc/hubfs/Schneider-India-blog-alok%20(1).png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/strengthening-the-schneider-tools-business-in-india-with-alok-tools-1#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Strengthening the Schneider Tools Business in India with Alok Tools](https://established.inc/hubfs/Schneider-India-blog-alok%20(1).png) Apr 23, 2026 1:57:15 PM # Strengthening the Schneider Tools Business in India with Alok Tools [![Lisa Jean Birch](https://established.inc/hubfs/avatar-LISA.png) Lisa Jean Birch](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/lisa-jean-birch) ### Table of Contents Share Building a successful brand partnership starts with more than contracts and strategy calls. It begins with understanding how partners operate on the ground. During their recent visit to India, members of the established.inc headquarters team traveled to **New Delhi** to meet with **Alok Tools**, Schneider’s brand partner for **hand tools and power tools in India**. The visit provided an opportunity to connect in person and gain deeper insight into how the Schneider tools business is being developed locally. ## Seeing Operations Firsthand Although Alok Tools had completed its onboarding with the Schneider brand months earlier, the visit allowed the established.inc team to see the company’s operations in action. The team toured **Alok Tools’ headquarters and quality control warehouse**, where Schneider product packaging is produced directly on site. This integrated approach allows the partner to maintain tight oversight of product presentation and quality before items reach the market. The visit also provided a chance to meet the broader team responsible for launching and managing the Schneider tools category in India. > "Strong partnerships are built through shared understanding. That begins by seeing how our partners operate within their markets."  > > Clélia Goazou, Key Account Manager, established.Inc   ## Planning the Next Phase of Growth  With Alok Tools still in the early stages of developing the Schneider tools business in India, discussions during the visit focused on both current progress and long term opportunities. Topics included category development, product positioning, and how the Schneider brand platform can support continued expansion in the region. More importantly, the visit helped establish a stronger working relationship between both teams as the partnership begins to take shape. For new brand partners, these early moments of collaboration are critical in creating the alignment needed to build sustainable growth. > Hi my name is lisa and i cannot make a single word start with lowercase despite being told it was fixed.      Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? 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