--- title: Technicolor Celebrates the Next Generation of Storytellers description: Technicolor supported the next generation of filmmakers through its sponsorship of NewFilmmakers Los Angeles, celebrating creativity, community, and storytelling. image: https://established.inc/hubfs/Screenshot%202026-06-11%20at%2012.02.17%20PM.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/technicolor-celebrates-the-next-generation-of-storytellers#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Technicolor Celebrates the Next Generation of Storytellers](https://established.inc/hubfs/Screenshot%202026-06-11%20at%2012.02.17%20PM.png) Jul 8, 2026 6:29:06 AM # Technicolor Celebrates the Next Generation of Storytellers [![Lisa Jean Birch](https://established.inc/hubfs/avatar-LISA.png) Lisa Jean Birch](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/lisa-jean-birch) Read More ### Table of Contents Share *Supporting creative communities has always been part of the Technicolor story. Through its sponsorship of NewFilmmakers Los Angeles, the brand continued its longstanding connection to filmmakers, emerging artists, and the future of visual storytelling.* ![Technicolor_Film_Fest_sponsor_8](https://established.inc/hubfs/1%20-%20technicolor/Technicolor_Film_Fest_sponsor_8.jpg) ![Technicolor_Film_Fest_sponsor_1](https://established.inc/hubfs/1%20-%20technicolor/Technicolor_Film_Fest_sponsor_1.jpg) ![Technicolor_Film_Fest_sponsor_4](https://established.inc/hubfs/1%20-%20technicolor/Technicolor_Film_Fest_sponsor_4.jpg) ![Technicolor_Film_Fest_sponsor_14](https://established.inc/hubfs/1%20-%20technicolor/Technicolor_Film_Fest_sponsor_14.jpg) ![Technicolor_Film_Fest_sponsor_6](https://established.inc/hubfs/1%20-%20technicolor/Technicolor_Film_Fest_sponsor_6.jpg) ![Technicolor_Film_Fest_sponsor_11](https://established.inc/hubfs/1%20-%20technicolor/Technicolor_Film_Fest_sponsor_11.jpg) ## For Readers Who Need the Short Version - #### Why did Technicolor sponsor NewFilmmakers Los Angeles? To support emerging filmmakers and celebrate the creative community shaping the future of storytelling.    - #### What made this event significant? The June 20 festival featured LGBTQ+ programming during Pride Month and brought together filmmakers, industry professionals, and creative partners from across Hollywood.  - #### How did Technicolor participate? Technicolor sponsored the festival, maintaining a strong presence throughout the event with prominent brand visibility, participation in filmmaker programming, and on-stage remarks from Director of Creative Strategy Brice Cooper, who shared the brand's vision for the future and its commitment to helping storytellers bring their colorful stories to life.    - #### Why does this matter for Technicolor?  As Jason Sutton shared, "Supporting the filmmaking community underscores Technicolor's strong connection to Hollywood and emerging artists, a hallmark of the brand since its founding in 1915."  - #### What is the main takeaway? Supporting the next generation of storytellers is a natural continuation of Technicolor's legacy and reflects how established.inc is helping the brand remain relevant for today's creative community. ## Continuing a Legacy of Storytelling Technicolor's influence has always extended beyond the screen. For more than a century, the brand has been part of the creative process that brings stories to life, making it a natural fit for the NewFilmmakers Los Angeles Film Festival. The June 20 festival celebrated emerging filmmakers and featured LGBTQ+ programming during Pride Month, creating an opportunity to connect with creators, industry partners, and the broader filmmaking community. Representing Technicolor on stage, Director of Creative Strategy Brice Cooper shared the brand's vision for the future and its ongoing commitment to helping storytellers bring their colorful stories to life.  As Jason Sutton shared, "Supporting the filmmaking community underscores Technicolor's strong connection to Hollywood and emerging artists, a hallmark of the brand since its founding in 1915."  We're grateful to NewFilmmakers Los Angeles for an inspiring event and look forward to continuing to support the storytellers shaping what's next through the enduring Technicolor legacy.   --- About established.inc ![Brand-Mark---Outline---Dot---Multi---Top](https://established.inc/hs-fs/hubfs/Established%20-%202025/Assets%20-%20Brand/Brand-Mark---Outline---Dot---Multi---Top.png?width=75&height=75&name=Brand-Mark---Outline---Dot---Multi---Top.png)established.inc is a global brand management company that owns, develops, and licenses a portfolio of 20 heritage and emerging brands across electronics, green energy, automotive, and lifestyle, including RCA, Thomson, Blaupunkt, Nordmende, Audio Research, Technicolor, and others. With more than 200 licensees and USD 2+ billion in global retail sales across its brand portfolio, established.inc connects product, sourcing, capital, quality, and marketing through an integrated brand ecosystem built for long-term brand performance. [established.inc I LinkedIn](https://www.linkedin.com/company/established-inc)   Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today [Start a Conversation](https://established.inc/est-1) ## You May Also Like 24 Jun 2026 Partner Community Schneider News #### The Power of Brand Alignment: Key Insights from the Schneider Partner Summit in Rome [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/the-power-of-brand-alignment-key-insights-from-the-schneider-partner-summit-in-rome) 23 Jun 2026 Brand Activation Technicolor News #### Technicolor Opens New Licensing Conversations at Licensing Expo 2026 [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/technicolor-opens-new-licensing-conversations-at-licensing-expo) 19 May 2026 Brand Activation Insights #### Acoustic Research: A licensing case for a real audio brand in a market full of artificial stories. 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