--- title: "On the ground in China: How Tian Rui is scaling Blaupunkt to new heights." description: established.inc showcases best practice licensing with german brands in China. image: https://established.inc/hubfs/IMG_20241013_164014.jpg --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/the-blaupunkt-team-visited-tian-rui-headquarters-in-zhongshan#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![On the ground in China: How Tian Rui is scaling Blaupunkt to new heights.](https://established.inc/hubfs/IMG_20241013_164014.jpg) Nov 15, 2024 11:11:19 AM # On the ground in China: How Tian Rui is scaling Blaupunkt to new heights. [![Thierry Métayer](https://established.inc/hubfs/avatar-THIERRY.png) Thierry Métayer](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/thierry-métayer) ![IMG_20241013_170433](https://established.inc/hs-fs/hubfs/IMG_20241013_170433.jpg?width=1000&height=451&name=IMG_20241013_170433.jpg) The Blaupunkt sales and account management team had the wonderful opportunity to visit our partner Tian Rui in Mainland China this October. Over two enriching days, the team witnessed firsthand Tian Rui's deep commitment to enhancing Blaupunkt’s influence in China. This success story serves as a compelling case study for potential licensees, illustrating how leveraging established brands like Blaupunkt can unlock access to dedicated resources, innovative marketing strategies, and ultimately, a thriving market presence. With a dedicated team of more than 120 professionals—including web designers, live shopping hosts, product managers, and engineers—Tian Rui is pushing Blaupunkt’s small appliance range to the forefront of innovation. At their headquarters, an impressive showroom displays over 200 Blaupunkt small appliance products. The facility also boasts 10 high-end film studios for producing premium video content and 20 live shopping rooms, running continuously to showcase products across major Chinese social channels 24/7. ![IMG_20241014_110607](https://established.inc/hs-fs/hubfs/IMG_20241014_110607.jpg?width=500&height=299&name=IMG_20241014_110607.jpg) During a special morning session, the Blaupunkt team took on the role of product presenters, highlighting the best features of Blaupunkt small appliances while being filmed by Tian Rui’s team for their social networks.  A heartfelt thank you to Tian Rui owners Mr. Wang and Mrs. Wang, the director of license Christina Lee, and the entire team for their warm and generous hospitality. Their dedication and vision pave the way for a bright future for Blaupunkt in China. If you're exploring licensing opportunities, Blaupunkt's flourishing partnership in China offers a glimpse into the transformative potential that awaits. established**.**inc I  the creative licensing company**.** licenses out a portfolio of heritage brands with strong German and European roots, perfectly aligned with the demand for quality and reliability in the Chinese market. Brands like Nordmende, Saba, Ferguson, Schneider, and Radiola, further embody this commitment to enduring quality, offering even more avenues for licensees seeking to tap into this resonant narrative. 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