--- title: "Thomson and MaxTalent: A winning combo in 2024 and beyond" description: Maxtalent extends its licensing agreement with Thomson, introducing a new range of high-quality digital photo frames, showcased at IFA 2024 and soon available globally. image: https://established.inc/hubfs/Expansion-Thomson.png --- [Skip to the main content.](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/thomson-and-maxtalent-a-winning-combo-in-2024-and-beyond#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![Thomson and MaxTalent: A winning combo in 2024 and beyond](https://established.inc/hubfs/Expansion-Thomson.png) Oct 1, 2024 11:18:00 AM # Thomson and MaxTalent: A winning combo in 2024 and beyond [![Thierry Métayer](https://established.inc/hubfs/avatar-THIERRY.png) Thierry Métayer](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/author/thierry-métayer) Thomson and MaxTalent: A winning combo in 2024 and beyond 1:07 ***In addition to an extension of our license agreement for Audio Products in China, the USA and Japan, our trusted partner Maxtalent, is broadening its horizons by extending its licensing agreement with Thomson.*** With a proven track record in the photo frame industry under the Kodak license, Maxtalent, led by CEO Sandy Peng, is poised to capitalize on the strength of the Thomson brand—a name synonymous with innovation and trust in consumer electronics, particularly in France and Europe. This strategic partnership will introduce a comprehensive range of high-quality photo frames. Maxtalent recognizes the value of aligning with the Thomson brand to bring an expanded product lineup to discerning consumers. The long-term contract, signed in July 2024, marks a significant milestone in our collaboration. The new range of Thomson photo frames have been displayed at IFA 2024 in Berlin and will soon be available both online and in retail stores across the USA, Europe, and China, offering customers a premium experience in digital photo displays. 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