established.inc presents its brand portfolio at IFA Berlin 2026

With SABA, Blaupunkt, Schneider, the Established Brand Gallery and portfolio conversations around RCA, Thomson, Nordmende, SABA and Acoustic Research.

IFA Berlin opened today, and established.inc is present with several brands across the fair.

SABA is in Hall 21.
Blaupunkt and the established.inc Brand Gallery are in Hall 22.
Schneider is in Hall 3.1.

For established.inc, being on site is part of the work. Brand licensing runs through rights, contracts, approvals and assets. It also runs through people who know the brands, and you can sit down with them when the real questions come up.

That is why the team is in Berlin: executives, portfolio management, brand, marketing, design, quality and account teams. The team that works with the partners after the first conversation is here for the week.

Blaupunkt, SABA and Schneider are visible through current brand presences with licensee partners. RCA and Thomson lead the established.inc Brand Gallery, alongside Nordmende, SABA and Acoustic Research.

Blaupunkt, SABA and Schneider on site

Blaupunkt is presented in Hall 22 together with licensee partners. The stand shows the brand across current product categories and gives buyers, partners and potential licensees a direct look at the programs behind the brand.

SABA is presented in Hall 21. The brand comes to IFA with a clear visual direction and a direct licensing angle, including current opportunities in TV for the European market.

Schneider is present in Hall 3.1, with its own brand space and product lineup on site.

For buyers, the stands show current product programs.
For potential licensees, they show how established.inc brands can be placed into real categories with the right partner behind them.

RCA and Thomson in the established.inc Brand Gallery

The established.inc Brand Gallery in Hall 22 gives the wider portfolio its own space.

RCA and Thomson are the headline brands in the Gallery. Nordmende, SABA and Acoustic Research are also part of the presentation.

Thomson has a prominent role this year. The Thomson decision-making team is in Berlin, and the brand is part of the portfolio conversations taking place in the Gallery.

The Gallery is built around the line:

Imagine. License. Build.

It shows the design strength our brands have carried over decades and what we can build from it with the right partners.

The people behind the brands

The established.inc team in Berlin includes executives, portfolio management, brand, marketing, design, quality and account teams.

That gives visitors a direct line to the people involved later in brand work, approvals, marketing, quality, account management and portfolio development.

Existing licensees are also part of the week. Their programs are visible on the fair floor, and the established.inc team is on site to support conversations with buyers, partners and new contacts.

Beyond the brands on display

The IFA conversations also go beyond the brands physically shown at the fair.

established.inc is speaking with partners and investors about wider portfolio opportunities, including Technicolor, Acoustic Research, Victor, Victrola, Proscan, Ferguson, Firefly, C&C California, Badgley Mischka, Kay Unger and RACHEL Rachel Roy.

Some conversations are about consumer electronics, appliances, audio, TV, smart home and mobility. Others are about creative services, fashion, lifestyle, IP monetization and portfolio growth.

About established.inc
established.inc is a global brand management company that owns, develops, and licenses a portfolio of 20 heritage and emerging brands across electronics, green energy, automotive, and lifestyle, including RCA, Thomson, Blaupunkt, Nordmende, Audio Research, Technicolor, and others. With more than 200 licensees and USD 2+ billion in global retail sales across its brand portfolio, established.inc connects product, sourcing, capital, quality, and marketing through an integrated brand ecosystem built for long-term brand performance.
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