--- title: RCA Signs Landmark Audio Partnership in China description: established.inc announcing its new brand partnership for RCA in China. image: https://established.inc/hubfs/1%20-%20established%20-%20licensing/NEWSLETTER-Assets/Blog-Listing%20%20LInkedIn%2054-Template.jpg --- [Skip to the main content.](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company/rca-signs-landmark-audio-partnership-in-china#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/brand-licensing-acadamy-established.-the-creative-licensing-company) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) ![RCA Signs Landmark Audio Partnership in China](https://established.inc/hubfs/1%20-%20established%20-%20licensing/NEWSLETTER-Assets/Blog-Listing%20%20LInkedIn%2054-Template.jpg) Oct 17, 2025 7:16:02 AM # RCA Signs Landmark Audio Partnership in China [![Lisa Jean Birch](https://established.inc/hubfs/avatar-LISA.png) Lisa Jean Birch](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company/author/lisa-jean-birch) Share ![RCA-Infinity-China-blurb_45_2025-15-10](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/NEWSLETTER-Assets/RCA-Infinity-China-blurb_45_2025-15-10.jpg?width=250&height=313&name=RCA-Infinity-China-blurb_45_2025-15-10.jpg) At the IFA exhibition in Berlin, RCA, INFINITY, and Sannuo Group formalized a strategic cooperation that brings RCA’s heritage of sound innovation to China’s fast-growing audio market. In a ceremony attended by RCA CEO Hall O’Donnell, Xue Rui, General Manager of Sannuo Group’s B2C Business Group, and Steven Zhang, Head of Joyful Infinite Brand Business, the three companies outlined a shared vision for advancing audio technology and enriching everyday listening experiences. The signing marked a proud and symbolic moment connecting RCA’s century-long heritage with the energy and creativity of China’s modern industry. [Read the full announcement from our Chinese partners here.](https://www.ithome.com/0/883/709.htm?utm_campaign=Corporate%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8TsRVPdc1VnJe7_7v0_gyrMFpE5Vm7Jk_Ofc1D4Z-h4QxeEVlD7nBaKWfA5iS06Pz-6oZr) Subscribe to our Newsletter ## Subscribe to newsletter So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? 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