--- title: Bridging Brand Management and Activation | Insights from CES 2026 | Blaupunkt description: Discover how brands like RCA and Blaupunkt maximize impact at CES 2026 through strategic brand management and partnerships. Explore insights and opportunities for collaboration. --- [Skip to the main content.](https://established.inc/resources#main-content) [![established.inc brand management logo](https://established.inc/hs-fs/hubfs/1%20-%20established%20-%20licensing/Assets%20-%20Brand/Established.png?width=5939&height=1834&name=Established.png "established.inc brand management logo")](https://established.inc?hsLang=en) [![Header Logo](https://established.inc/hs-fs/hubfs/Established%20-%202025/Images/Head%20Logo.png?width=210&height=22&name=Head%20Logo.png "Header Logo")](https://established.inc?hsLang=en) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) Search [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) Toggle Menu Search Toggle Menu [Get in Touch](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJfGXdMxFBJ0kYLewETyobYQn8xdZ%2BI3q9KwROXGzArVak7OJQ5y0D6I30CleubTuGnNgrvbQmJOj%2FqSrsujke7loa5E27sQ3xr%2B3HzdoMJb1xojeafktVianiIkEdd9zqj0T1hNBloEmkPxUW%2F%2F4jTa%2BRHrrQiquCwdKvOvgcsOXlrRq7xHxziVIgcn5Ipyra6KUR5yZjx3cc%3D&portalId=23208149) - [Home](https://established.inc) - [Licensing](https://established.inc/brand-licensing) - [Lifestyle](https://established.inc/lifestyle) - [Resources](https://established.inc/resources) - [Insights](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape) - [Academy](https://established.inc/en/brand-licensing-academy) - [News](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company) [Linkedin](https://www.linkedin.com/company/established-inc) # Resources & Latest Updates ![How Blaupunkt Is Expanding Its Australian Business Through Disciplined Execution](https://established.inc/hubfs/Blaupunkt_Australia_Expansion.png) Insights 17 Dec 2025 ## How Blaupunkt Is Expanding Its Australian Business Through Disciplined Execution Blaupunkt’s expansion in Australia shows how disciplined brand partnerships convert heritage IP into shelf space, margin control, and scalable growth. [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/how-blaupunkt-is-expanding-its-australian-business-through-disciplined-execution?hsLang=en) ## Insights [View more](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape?hsLang=en) Insights 16 Sep 2026 #### established.inc at IFA 2026: The Wrap-Up [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/established.inc-at-ifa-2026-the-wrap-up?hsLang=en) Insights 28 Aug 2026 #### Deal-Making with established.inc at IFA 2026 (Sep 4-8) [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/deal-making-with-established.inc-at-ifa-2026-sep-4-8?hsLang=en) Insights 24 Jul 2026 #### Meet the New SABA at IFA Berlin 2026 [Read More](https://established.inc/en/insights-established.-navigating-the-brand-licensing-landscape/meet-the-new-saba-at-ifa-berlin-2026?hsLang=en) ## Academy [View more](https://established.inc/en/brand-licensing-academy?hsLang=en) Academy 18 Aug 2026 #### What Companies Actually Use Brand Licensing For [Read More](https://established.inc/en/brand-licensing-academy/what-companies-actually-use-brand-licensing-for-established.inc?hsLang=en) Academy 23 Jul 2026 #### How to Choose a Consumer Electronics Brand Licensor: 7 Key Factors [Read More](https://established.inc/en/brand-licensing-academy/7-key-factors-to-choose-an-electronics-brand-licensor?hsLang=en) Academy 11 May 2026 #### The Untapped Potential of Lesser-Known Boutique Brands 2026 [Read More](https://established.inc/en/brand-licensing-academy/the-untapped-potential-of-lesser-known-boutique-brands-2026?hsLang=en) ## News [View more](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company?hsLang=en) News 07 Mar 2025 #### Thomson and Maxtalent Industrial Co., Ltd Expand Strategic Partnership with New Audio Line [Read More](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company/thomson-and-maxtalent-new-audio-line?hsLang=en) News 08 Apr 2025 #### Schneider Expands Presence in Switzerland with Ohmex Partnership [Read More](https://established.inc/news-and-press-blog-established.inc-the-creative-licensing-company/schneider-ohmex-switzerland-partnership-2025?hsLang=en) News 01 Oct 2024 Read More ## Let’s Start Something Great Together So, what do you say? 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