IFA Berlin gave established.inc and our partners four distinct spaces in which to bring brands, products and commercial opportunities to life.
Across the Blaupunkt, Schneider and SABA booths, as well as the established.inc Brand Gallery, we welcomed current partners, prospective licensees, retailers, distributors and investors. Each space told a different story, but they shared a common purpose: to show what established brands can become when strong ideas meet the right partners.
“IFA is always about more than presenting products. It brings the people behind our brands together with the partners who are building their future.
This year, each of our spaces demonstrated something different: the international scale of Blaupunkt’s partner network, Schneider’s return to the major domestic appliance market, SABA’s renewed design identity and the breadth of opportunity across the established.inc portfolio.
Thank you to our partners, teams and everyone who joined us in Berlin. The conversations started at IFA give us plenty to build on.”
Claire Villeneuve
Managing Director,
established.inc
The Blaupunkt booth brought nine brand partners together across a wide range of categories, including television, audio, home appliances, lighting, home security, mobility and automotive technology.
The scale of the presentation showed the strength of Blaupunkt as a shared international platform. Partners could meet retailers and distributors, present their latest products and demonstrate how the brand translates across categories and markets.
For Union Distribution, IFA also delivered tangible commercial results in the DACH region.
We secured new contracts and opened new sales channels. Throughout this year, we have already seen multiple new sales channels entering the DACH region.
Alex Viazlo, CEO, Union Distribution
Blaupunkt television partner for Europe
Thibaud Petry of Avidsen highlighted a different but equally important benefit: consumer recognition.
Blaupunkt remains a very strong brand in Germany and Austria. For us, IFA is about gaining visibility with consumers, and that visibility is extremely important.
Thibaud Petry, Sales Director, Avidsen
Blaupunkt home-security partner for Europe
Translated from German and edited for clarity.
One of the booth’s biggest attractions was the Mercedes-AMG LMGT3 raced by Iron Lynx at the 24 Hours of Le Mans. More than a striking centerpiece, it created a story around Blaupunkt’s continuing connection to automotive performance.
Schneider returned to IFA with G3 Concepts, presenting its major domestic appliance offer in Hall 3.1.
The booth brought the brand’s two complementary ranges together: the neo-retro Gatsby Collection, shaped by Schneider’s French heritage, and the Contemporary Collection, focused on performance, capacity, energy efficiency and everyday usability.
Moving into IFA’s main appliance hall placed Schneider alongside the market’s established appliance brands and created the right setting for more focused commercial conversations.
IFA is important because it allows us to show that we are relaunching Schneider as a strong brand in major domestic appliances. It helps us bring our product lines to market more quickly and effectively.
Maher Mahdjoub, President and CEO, G3 Concepts
For Maher and his team, the move also produced stronger connections and reinforced their commitment to the show.
“We are very happy to be at IFA for the second year, and we plan to return every year.”
Maher Mahdjoub, President and CEO, G3 Concepts
At the SABA booth, more than a century of German technology heritage met a bold, colorful new design language.
The presentation invited visitors to see SABA beyond its history and imagine how its identity could translate into relevant products for today’s consumers. It provided a focused setting for conversations about new categories, European opportunities and the next chapter of the brand.
SABA’s presence at IFA demonstrated how a familiar name can be refreshed without losing the heritage that made it valuable in the first place.
The established.inc Brand Gallery was constantly buzzing with activity.
Current partners stopped in for conversations with the team, while prospective brand partners and licensees explored opportunities across our wider portfolio. The gallery presented brands that did not have individual booths at IFA, including Thomson, Nordmende, RCA and a selection of our lifestyle brands.
It was a place to discuss new products and categories, as well as the larger commercial possibilities behind brand licensing: portfolio growth, retail access, IP monetization and long-term partnership.
By bringing those conversations together in one space, the Brand Gallery showed how we think about brands. They are not isolated names, but a portfolio of distinct assets with the potential to grow across markets and categories.
IFA may be over, but the conversations continue.
Whether you visited one of our booths, met us in the Brand Gallery or followed the show from elsewhere, we would be glad to explore what comes next. That could mean expanding an existing partnership, entering a new category or building a business around one of our brands.
Talk to the established.inc team about licensing opportunities.
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