1 min read
RCA Signs Landmark Audio Partnership in China
At theIFA exhibition in Berlin, RCA, INFINITY, and Sannuo Group formalized a strategic cooperation that bringsRCA’s...
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3 min read
SABA, Iconic German Technology Brand, Partners with Foshan Shike to Enter the Chinese Market
Sep 22, 2025
SABA, the German technology brand with over a century of innovation and craftsmanship, today announced its official...
21 min read
Reviving High-End Heritage in Consumer Electronics: Why Licensing Inactive Brands Matters and How to Turn It Into a Profitable Play
Sep 16, 2025
A Playbook for Licensees, with Acoustic Research as a Case Study Licensing inactive consumer electronics brands with...
5 min read
Thomson at IFA Berlin: Everyday Technology, Refined
Sep 2, 2025
Hall 20, Booth 120 | September 5–9, Berlin Thomson’s long-standing presence at IFA Berlin continues with a refreshed...
5 min read
From Televisions to E-Mobility: Blaupunkt’s IFA 2025 Showcase
Sep 2, 2025
Hall 22, Booth 125 | September 5–9, BerlinIFA 2025 is where tomorrow’s consumer demand becomes visible. Blaupunkt...
3 min read
Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation
Sep 2, 2025
Hall 22, Booth 125 | September 5–9, BerlinAt IFA 2025, Schneider presents a portfolio that connects its design heritage...
5 min read
RCA at IFA Berlin 2025: What to Expect at The Booth
Aug 27, 2025
The RCA booth at IFA 2025 has a central purpose: to sit down with manufacturers and product makers to discuss licensing...
6 min read
Deal-Making with established.inc at IFA Berlin (Sep. 5-9)
Aug 27, 2025
IFA Berlin is known for showcasing the latest in consumer technology. For Established., the IFA show is the stage to...
4 min read
established.inc acquires Technicolor brand
Aug 25, 2025
Paris, July 15th 2025established.inc, the global brand management and licensing powerhouse behind iconic brands like...
4 min read
Schneider and Fortus Announce Licensing Agreement Across Europe and Canada
Aug 12, 2025
A new licensing agreement between established.Inc and Fortus will extend the Schneider brand’s reach into key...
7 min read
Strategic Proximity Drives RCA Licensing Success Across Middle and South America
Jul 28, 2025
Coordinated in-market execution across Mexico, Brazil, and Argentina is accelerating RCA’s commercial footprint. The...
5 min read
Schneider Embarks on a New Chapter in Home Appliances Through Strategic Partnership with Henco – G3 Concepts
Jul 28, 2025
A New Era of High-Performance, Stylish, and Accessible Large Appliances for Modern Households Schneider, the iconic...
7 min read
How Blaupunkt's Sponsorship Strategy Improves Licensee Market Access
Jul 24, 2025
Strategic sponsorships enable licensees to convert more quickly with structured tools and increased buyer exposure. ...
5 min read
Why Thomson Summits Drive Global Licensing Performance
Jul 24, 2025
Growth across a multi-market brand portfolio requires more than brand recognition. It depends on operational...
8 min read
South America Shows What Happens When You Fully Collaborate
Jul 23, 2025
Coordinated in-market execution across Mexico, Brazil, and Argentina is accelerating RCA’s commercial footprint. The...
11 min read
Saba Is Available. The Window Is Now.
Jun 16, 2025
Saba: A Strategic Brand Move for Operators Who Know What They're Doing If you’re scanning for your next licensing...
3 min read
Seventeen Years Strong: SABA Extends Long-Term Partnership with Leading French Retailer
Jun 16, 2025
Some collaborations stand the test of time. For SABA and one of France’s major home goods retailers, it’s a partnership...
3 min read
How a Thomson Brand Licensee Turned a Product Launch Into Market Visibility Through Collaborative Execution
Jun 16, 2025
A recent launch from one of Thomson’s brand partners demonstrates how coordinated execution, anchored by strong brand...
3 min read
NORDMENDE 2025: A Strategic Execution Benchmark
Jun 16, 2025
Two new catalogues just launched—covering the full 2025 NORDMENDE line-ups for appliances and televisions in the...
2 min read
Hana Industries Invests Heavily in Blaupunkt to Accelerate Category Growth in Korea
Jun 16, 2025
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3 min read
Strategic Expansion Confirmed: Schneider Onboards High-Value Licensees Driving Market Reach
Jun 16, 2025
Schneider has secured three new licensing agreements, signaling increasing demand from partners seeking brand assets...
5 min read
Selecting the Right Licensor: How Engaged Licensors at Trade Shows Transform Licensee’s Deal-Making
May 12, 2025
In the busy halls of industry trade shows, licensors' presence often goes unnoticed amidst the product launches and...
3 min read
Schneider and Brandverse Partner to Bring Premium Consumer Electronics to India
Apr 24, 2025
Schneider, a globally recognized consumer electronics brand, is set to make a bold entry into the Indian market through...
5 min read
Blaupunkt’s Retail Presence Accelerates in the UAE
Apr 23, 2025
Blaupunkt’s Expanding Store Presence Confirms Retail-Ready Brand Backed by Strong Licensees {% video_player...
3 min read
FGS Brands Secures RCA Brand License for USA & Vietnam Expansion
Apr 23, 2025
Kitchen appliances are a new target for the RCA brand and FGS Brands has signed a new licensing agreement to...
4 min read
Schneider Expands Presence in Switzerland with Ohmex Partnership
Apr 23, 2025
Schneider, a heritage brand owned by established.inc, is set to strengthen its footprint in Switzerland through a new...
4 min read
established.inc Announces Strategic Joint Venture With ACI Licensing to Expand Portfolio Into Premium Lifestyle Sector
Apr 17, 2025
Joint Venture Acquires Ownership Stakes in Four Women's Lifestyle Brands established.inc, a premier global brand...
8 min read
Why Blaupunkt Is Back on the Track—And What That Means for the Brand
Apr 3, 2025
“The most powerful person in the world is the storyteller.”– Steve Jobs Some brands fade into nostalgia. Others...
2 min read
Blaupunkt at AWE 2025—A Brand Licensing Success in China
Mar 27, 2025
Blaupunkt and Jiandian Culture — A Brand Licensing Model for Success in China {% video_player "embed_player"...
10 min read
The Car Audio Aftermarket: A Dying Industry That Refuses to Die
Mar 4, 2025
North America dominates the $9.68B car audio aftermarket – and premium brands drive the highest margins. The car audio...
3 min read
Bridging Worlds: The Art of Dual-Focus Brand Management at Trade Shows
Feb 3, 2025
The world of trade shows is a unique arena—an environment where consumer excitement meets business potential....
6 min read
RCA’s Market Power: Innovation, Media Buzz & Momentum at CES 2025
Feb 3, 2025
CES 2025 was more than just another tech showcase for RCA—it was a defining moment. With 10 RCA licensees from the...
3 min read
Thomson at CES 2025: A Breakthrough Moment in North America
Feb 3, 2025
Redefining Innovation: Thomson's Showstopping CES Debut A foldable laptop built for seamless multitasking. A...
3 min read
Schneider Steps Up: Bringing European Design to CES 2025
Feb 3, 2025
A Bold Statement in Las Vegas Schneider’s first-ever appearance at CES Las Vegas wasn’t just a debut—it was a turning...
6 min read
Blaupunkt at CES 2025: A Business Opportunity That Delivers
Feb 3, 2025
Blaupunkt’s Return to CES 2025: A Global Brand in Action CES 2025 wasn’t just a showcase—it was proof of...
4 min read
Reflections on CES 2025
Feb 2, 2025
CES 2025 wasn’t just another trade show—it was a moment. For Established.inc, it marked the largest booth in our...
5 min read
Schneider at CES: A Fresh Licensing Opportunity for North America
Dec 21, 2024
A Boutique Brand with European Flair for North America Located on the RCA / Established.inc booth (#16224) in Central...
5 min read
Thomson’s Bold Step into North America at CES 2025
Dec 20, 2024
After a premium yet understated presence last year in a luxurious suite at the Wynn Hotel, Thomson is taking center...
6 min read
Blaupunkt Returns to Central Hall at CES 2025: Driving Growth and Innovation in North America
Dec 20, 2024
At CES 2025, Blaupunkt returns to Central Hall (# 16224 together with RCA), proudly taking center stage once again...
5 min read
RCA at CES 2025: Trust in Action
Dec 20, 2024
Get ready for a showcase of leadership at CES 2025! RCA licensees will present more than just innovative...
4 min read
CES 2025 Preview: 7 Game-Changing Reasons You Can’t Miss It (+ 1 Bonus Reason)
Dec 3, 2024
Established at CES 2025: Showcasing RCA and Our International PortfolioCentral Hall #16224 {% video_player...
3 min read
NordMende’s Strategic Evolution at IFA: Expanding Beyond Electronics into Home Appliances
Dec 2, 2024
A Strategic Evolution NordMende’s presence at IFA Berlin this year reflects a significant step in the brand’s...
3 min read
Thomson’s Grand Debut in Turkey: A Day to Remember.
Dec 2, 2024
On November 13th, our partner for Europe and The Middle East, Streamview, set a benchmark for what it means to truly...
2 min read
Victor Record Players Shine on QVC – A Case for Exploring New Sales Channels
Dec 2, 2024
Victor Record Players are making waves on the QVC shopping network! Their latest segment, which aired during the last...
4 min read
RCA Licensee Summit 2024: A Global Success in Miami
Nov 18, 2024
From October 28-30, 2024, licensees from across the globe gathered in Miami, FL, at the stunning Miami East Hotel for...
2 min read
On the ground in China: How Tian Rui is scaling Blaupunkt to new heights.
Nov 15, 2024
The Blaupunkt sales and account management team had the wonderful opportunity to visit our partner Tian Rui in...
2 min read
established.inc Completes Final Acquisition to Become Sole Owner of RCA
Nov 15, 2024
established.inc I the creative licensing company. has taken a significant step forward with its recent acquisition of...
2 min read
Thomson and Darty created a unique media experience in Paris
Nov 15, 2024
On November 5th and 6th in Paris, France, Thomson hosted a 360° event designed to showcase its latest innovations in...
3 min read
The Untapped Potential of Lesser-Known Boutique Brands
Nov 8, 2024
In the competitive landscape of consumer electronics, appliances, and beyond, differentiation is key. While established...
4 min read
Expanding Horizons: Schneider and Radiola Now Part of established.inc - the creative licensing company
Nov 7, 2024
established.inc I the creative licensing company. has added two storied brands to its portfolio: Schneider and Radiola....
3 min read
Owner of RCA and Blaupunkt, established. Acquires Schneider and Radiola Brands
Oct 22, 2024
Talisman Brands France, a Paris-based company and member of the Established. group, owner of the globally renowned...
2 min read
RCA and Racing Club Partnership: A Game-Changer for Global Licensing
Oct 11, 2024
We’ve got some exciting news from the world of RCA! Led by partner Radio Victoria, RCA is in a major sponsorship...
2 min read
Top Tech Brings High-Quality RCA Audio Back to the U.S. Market
Oct 11, 2024
We are thrilled to announce that Top Tech, our valued partner, is set to transform the audio equipment landscape in...
2 min read
RCA Summit: Igniting Innovation and Collaboration in Miami!
Oct 11, 2024
With just a few weeks to go until the RCA Global Licensee Summit, excitement is building for what promises to be an...
1 min read
Blaupunkt Expands Footprint in China with MARK ELECTRONICS Partnership
Oct 11, 2024
We are excited to announce a strategic partnership with MARK ELECTRONICS (HK) CO., LIMITED, marking Blaupunkt’s...
4 min read
From Middlemen to Market Leader through Brand Licensing
Oct 7, 2024
If you’ve ever wondered how licensing a well-known brand can impact businesses like distributors, importers, or...
1 min read
Thomson and MaxTalent: A winning combo in 2024 and beyond
Oct 1, 2024
In addition to an extension of our license agreement for Audio Products in China, the USA and Japan, our trusted...
2 min read
GFK released its Q2 Helicopter View Report for the tech industry
Oct 1, 2024
Established has maintained a strong partnership with GFK for years to gather critical market data. However, it’s...
2 min read
Blaupunkt celebrates centenary on-track with United Autosports and McLaren
Oct 1, 2024
To mark its centennial anniversary, the iconic Blaupunkt brand is returning triumphantly to motorsport,...