SABA, Iconic German Technology Brand, Partners with Foshan Shike to Enter the Chinese Market
SABA, the German technology brand with over a century of innovation and craftsmanship, today announced its official entry into the Chinese market. This milestone marks the next chapter in SABA’s global expansion, bringing German engineering excellence and modern innovation to Chinese consumers.
A Legacy of Innovation
Founded in Germany’s Black Forest in 1923, SABA has been synonymous with precision, reliability, and pioneering technology. Building on its origins in clockmaking, the company has delivered industry firsts for over a century, including:
• 1931 – The world’s first radio with program search and automatic fine-tuning
• 1950s – The legendary SABA K50 refrigerator, a breakthrough in home appliance design
• 1951 – Debut of television products at the Berlin Consumer Electronics Fair
• 1960s – The first wireless remote-controlled color TV and the Telerama projector
This heritage of German craftsmanship continues to define SABA’s vision for delivering high-quality, lasting value to consumers worldwide.
Strategic Partnership in China
To establish a strong presence in China, SABA has appointed Foshan Shike Smart Appliance Technology Co., Ltd. as its exclusive partner, responsible for managing SABA’s brand operations, distribution, and growth in the region.
Hall O’Donnell, CEO of established.inc, brand owner of SABA, commented:
“China is a key market in SABA’s global growth strategy. Foshan Shike’s proven expertise in international brand operations, omni-channel retail, and consumer engagement makes them the ideal partner to bring SABA’s German innovation and quality to Chinese households. We are confident this collaboration will showcase the strength of SABA’s heritage while driving long-term growth.”
Mr. Wang Qijiu, Head of Foshan Shike Smart Appliance Technology Co., Ltd., added:
“We are proud to partner with SABA, a brand with such rich heritage and global recognition. Our initial focus will be on kitchen appliances and smart consumer electronics, leveraging leading platforms such as JD.com and Tmall to deliver SABA’s exceptional products and values to Chinese consumers.”
About SABA
Founded in Germany’s Black Forest in 1923, SABA has been a pioneer in consumer electronics for more than a century. Known for its blend of German precision and vibrant design, SABA has introduced industry firsts across televisions, audio systems, and household appliances. Today, the brand continues to embody quality, reliability, and innovation, bringing products to consumers worldwide.
About Foshan Shike Smart Appliance Technology Co., Ltd.
Foshan Shike is a leader in international brand management, with expertise in supply chain integration, product operations, and omni-channel strategies. Guided by the mission “Empowering Brands, Igniting the Future,” the company drives sustainable growth across e-commerce and new retail platforms.
Media Contact
SABA Global Media Center
Email: Clelia@established.inc
Foshan Shike Brand Department
Email: 2196119880@qq.com