Imagine if you, as a product maker, could fly under the banner of a trusted elite brand, one that has proven itself time and time again for decades.
Built on massive marketing investments over decades —
our brands are your ticket to prime retail spaces and consumers´ wallets.
You have a clear vision
for your business.
You have a clear vision
for your business.
We have the brands you
need to achieve it.
We have the brands you
need to achieve it.
We are your one-stop licensing company in the consumer electronics, appliances and automotive space and even beyond.
1893
For over 130 years, Thomson has been a part of history’s great technological advances, making innovation accessible to all.
1919
Founded in 1919, the Radio Corporation of America now RCA has been making home electronics a part of the American family for over 100 years.
1924
Founded in Berlin, Germany, Blaupunkt derived its name from its unique blue dot quality seal.
1947
Founded by Otto Hermann Mende in North Germany in 1947, NordMende is renowned for setting new standards in design and technology.
1923
It all started in Germany’s Black Forest where Saba first established itself as a HiFi audio company that grew to become a precision manufacturing and electronics brand.
1935
Since the late 1930s, the electronics brand Ferguson has enjoyed broad recognition and popularity across the United Kingdom.
1906
Over 100 years ago, the Victor Talking Machine Company introduced the American public to the magic of sound with its innovative turntable.
1899
In 1899, the image of a dog listening to a wind-up gramophone gave birth to the famous tagline: His Master’s Voice.
2021
For over 100 years as the mascots of the brand RCA, the most faithful and adorable dogs of America now show up under their very own brand.
1990
Since the 1990s, Proscan has continued to deliver the latest technology, performance, and design within its range of electronics.
Bridge Tradition With Trendsetting Through Licensing
Imagine the advantage of adding the trust and prestige of a famous brand to your products.
Licensing our heritage brands turns this vision into reality, helping you enhance your market position quickly. By partnering with an established brand, you secure the right to use their brand name, instantly boosting your market position and product appeal.
Quick Setup
Skip the arduous journey of brand building. Brand licensing gets you noticed quicker, saving you valuable time.
Save Money
When you tap into the power of established brands, cut costs, and effectively reach your audience without hefty marketing budgets.
Boost Earnings
Imagine your products flying off shelves backed by trusted brands. Licensing is about recognition and, ultimately, about driving sales and profits.
Top Shelf Placement
Want your products on store shelves? Licensing gives you the access needed to place your goods in prime locations, driving the sales you’re aiming for.
Gain Consumer Trust
Consumers trust established brands. By licensing a brand, you gain instant credibility and fast-track consumer adoption and sales.
Access Top Supplier
Gain access to top-tier suppliers who usually only work with big brands. This access can significantly improve your product quality and operational efficiency.
Licensing Opportunities to Success
Consumer Electronics
Computing & Mobile
Automotive
Appliances
Consumer Electronics
Our brands have been leaders in consumer electronics for decades.
That’s why licensing our brands for your consumer electronics products makes them naturally trusted and admired. Realize your growth visions effortlessly and confidently.
Our brands have made their mark and are available for licensing in these categories:
- Television
- Projectors
- Home & Personal Audio
- Batteries
- Accessories
Computing & Mobile
Computing is a core strength of many of our brands.
Use our brands to maximize your impact and build a lasting legacy in the computing and mobile phone space.
Our brands have made their mark and are available for licensing in these categories:
- Laptops
- Tablets
- Keyboards
- Gaming Accessories
- Mobile Phones
- Mobile Phone Accessories
Automotive
Brands like Blaupunkt and RCA have set the standard in the automotive industry for decades.
By leveraging their legacy, you can instantly elevate your products, making them shine and reinforcing your status as a leader in innovation and quality.
Our brands have made their mark and are available for licensing in these categories:
- Car Radio/Multimedia
- Car Sound
- Car Accessories
- Car Alarm
- Replacement Parts
- Car Shine/Cosmetics
- Sun Protection
Appliances
Over 40 licensees have proven the power of our brands in the appliance industry.
You can be the next to leverage our brands and turn your products into market leaders. Achieve your growth visions effortlessly and secure your place as an industry icon.
Our brands have made their mark and are available for licensing in these categories:
- Large Domestic Appliances
- Kitchen Appliances
- Household Appliances
- Robotic Cleaner
- Beauty & Care
Home & Garden/Tool
E-Mobility
Health & Fitness
Music & Instruments
More Inspiration
Home & Garden/Tool
Explore New Horizons in Home & Garden and Tool space.
Visionary licensees have already proven the success of our brands like Blaupunkt and RCA in the Home & Garden space. Join them and lead with innovation.
Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:
- Power Tools
- Home Security/Smart Home
- Lawn & Garden
- Cookware
E-Mobility
Empower E-Mobility with Trusted Brands
In the sea of new brands, our trusted brands provide the credibility to help you lead with confidence, as some of our visionary licensees have already shown.
Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:
- E-Bikes
- E-Scooters
- Hoverboards
- E-Bike Engines and Components
Health & Fitness
Health and Fitness: Our Brands' First Successes Prove Their Trustworthiness
First successes by visionary licensees show that our brands’ image can seamlessly be transferred and build trust and confidence in this sensitive and emerging category. By licensing our brands you can stand out as the leader who drives change and inspires confidence.
Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:
- Home Exercise
- Fitness Trackers
- Personal Care
- Hearing aids
- Smart Health Rings
- and beyond
Music & Instruments
Make Music Magic with RCA and Victor
RCA and Victor stand out as music legends. From Elvis to today’s top stars, our brands bring unparalleled trust to your products. This is your hidden gem for remarkable growth.
Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:
- Electric Instruments (e.g. E-Pianos …)
- Kids Instruments
- Semi PA/Party Accessories:
- Microphones
- Audio Consoles
- Party PA Speaker/Amps
- and beyond
More Inspiration
Innovate Beyond Boundaries and Lead the Future
Our brands have helped leaders transcend the conventional. As a leader with vision, join those who dared to step into new paths and lead your business to unprecedented heights with significant rewards.
Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:
- Apparel
- Luggage
- Homeware
- Toys and Gaming
- Pet Supplies
Why Choose established.inc
as Your Licensor
In a world of traditional parent companies, we stand out by taking a uniquely human approach to business. At established.inc, we are more than just a partner for your licensing needs — we are your collaborators and protectors.
With established.inc on your side, you will align with a global licensing leader who is as dedicated to your business's growth and efficiency as you are.
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
Business Development & Retail
You grow, we grow: it’s a win-win. As e-commerce experts, we can build out your website and experience architecture.
In addition, we’re currently developing e-shops with external branded partners, such as Amazon, to support growth for our licensees.
We’ll also create a custom business strategy to help you collaborate with other major retailers.
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
Marketing & Communication
Brands exist by virtue of their awareness and perception among consumers.
We manage social media accounts and create campaigns for paid media and print.
You’ll find us front and center participating in the International Consumer Electronics Show (CES) and at Europe’s biggest tech conference, Internationale Funkausstellung (IFA), in Berlin.
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
Graphic & Branding Experience
First impressions last a lifetime.
We present your ideas to the world in a polished, professional bundle that includes the creation of graphic elements and style guides that are ideal for packaging, videos, and more.
Additionally, we provide tool kits and guidelines for ease of use, while providing individual follow-up and assistance according to your needs.
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
Legal Services
Your ideas are yours to own. We offer contract development, brand protection, licensee protection of copy, taglines, and proprietary naming.
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
Brand Stewardship
It’s the details that matter most. We manage the continuity of each brand’s identity.
Licensing partners also receive full access to an online portal with a glossary of all licensees and products and a suite of brand assets, charters, and historical information.
We are Your Helping Hand to Licensing Success
Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
Quality
Assurance
Customer satisfaction is a critical component of our strategy.
We’re here to make sure your product reaches its full potential.
We assist in all product testing, troubleshooting, and the execution of running focus groups and collecting their feedback to solve any issue that might arise along the way.
Business Development & Retail
You grow, we grow: it’s a win-win. As e-commerce experts, we can build out your website and experience architecture.
In addition, we’re currently developing e-shops with external branded partners, such as Amazon, to support growth for our licensees.
We’ll also create a custom business strategy to help you collaborate with other major retailers.
Marketing & Communication
Brands exist by virtue of their awareness and perception among consumers.
We manage social media accounts and create campaigns for paid media and print.
You’ll find us front and center participating in the International Consumer Electronics Show (CES) and at Europe’s biggest tech conference, Internationale Funkausstellung (IFA), in Berlin.
Graphic & Branding Experience
First impressions last a lifetime.
We present your ideas to the world in a polished, professional bundle that includes the creation of graphic elements and style guides that are ideal for packaging, videos, and more.
Additionally, we provide tool kits and guidelines for ease of use, while providing individual follow-up and assistance according to your needs.
Legal Services
Your ideas are yours to own. We offer contract development, brand protection, licensee protection of copy, taglines, and proprietary naming.
Brand Stewardship
It’s the details that matter most. We manage the continuity of each brand’s identity.
Licensing partners also receive full access to an online portal with a glossary of all licensees and products and a suite of brand assets, charters, and historical information.
Quality
Assurance
Customer satisfaction is a critical component of our strategy.
We’re here to make sure your product reaches its full potential.
We assist in all product testing, troubleshooting, and the execution of running focus groups and collecting their feedback to solve any issue that might arise along the way.
How Different Businesses Leverage Brand Licensing
With a community of over 100 licensees, we've consistently seen these businesses excel the most with licensing. If you're in one of these categories, licensing can help you achieve significant growth, influence, and industry impact.
Manufacturers
Manufacturers license brands to easily secure retail shelf space, as retailers favor recognized brands. Licensing also allows manufacturers to differentiate their portfolio, circumvent exclusivity deals, avoid price competition, and expand into new price points - both higher-end and mass-market - without diminishing their own brand's prestige.
Trading Businesses
Distribution companies use brand licensing to free their business from manufacturer constraints and enhance their profit margins by retaining full control over production and pricing.
Retailers
Through brand licensing, retailers replace generic house brands with renowned brand names and craft their own exclusive, competitively priced, unique product line that draws in and retains a loyal customer base.
Realize Your Growth Vision with Ease and our Expertise
Growing a business isn’t easy, but our licensing solutions have got your back.
Explore some of our licensees' top business challenges and learn how licensing one of Established's iconic brands can help you leave these problems in the past.
With established.inc on your side, you align with a global licensing leader who is as dedicated to your business's growth and efficiency as you are.