RCA Signs Landmark Audio Partnership in China
At the IFA exhibition in Berlin, RCA, INFINITY, and Sannuo...
To
Licensees
Quality & Credibility
Service
Flexibility (Awareness)
Access (New markets & regions)
To
Licensees
Quality & Credibility
Service
Flexibility (Awareness)
Access (New markets & regions)
To Our
Portfolio
Guardianship
Advocacy
Investment
Expansion
To Our
Portfolio
Guardianship
Advocacy
Investment
Expansion
To
Investors
Acumen & Expertise
Legacy
Innovation
Market Share
To
Investors
Acumen & Expertise
Legacy
Innovation
Market Share
To Corporate
Partners
Rich & Diverse Portfolio
First-of-their-kind Partnerships
Relevancy
Creativity
To
Corporate Partners
Rich & Diverse Portfolio
First-of-their-kind Partnerships
Relevancy
Creativity
Quality Assurance
We protect what gives a brand its permanence - ensuring that every product carrying its name meets the standard that built its legacy.
Product Ideation & Innovation
Our teams work at the edge of culture and commerce, translating shifts in consumer behavior into ideas that strengthen the brand’s future relevance.
Sourcing Infrastructure
Behind every margin is a system. Our sourcing framework connects trusted partners and shared logistics to create efficiency at scale.
Capital Enablement
Growth needs velocity. Through capital access and financial structure, we enable our partners to move from concept to market with precision and speed.
Design Integration
Design defines perception. We embed design as a strategic discipline that connects packaging, communication, and experience into one coherent whole.
Marketing Architecture
We orchestrate visibility through coordinated storytelling and activation, ensuring that awareness translates into measurable demand.
Legal Services
Your ideas are yours to own. We offer contract development, brand protection, licensee protection of copy, taglines, and proprietary naming.
Brand Stewardship
It’s the details that matter most. We manage the continuity of each brand’s identity. Licensing partners also receive full access to an online portal with a glossary of all licensees and products and a suite of brand assets, charters, and historical information.
Hall O´Donnell
CEO
Tony Bozzini
President
Mike Purcell
CFO
Claire Villeneuve
Managing Director
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Hall O´Donnell
CEO
As CEO of established.inc, Hall O’Donnell is responsible for optimizing the value of iconic consumer brands that have a major presence in markets around the world, generating more than $1 billion in retail sales.
He completed over 30 transactions worth over $50 billion as an investor or financial advisor in the Telecom, Media & Technology, Energy & Power, Industrial, Financial Services, and Consumer sectors.
Former President & COO, Board member of PE-backed industrial safety business. Current Board member of established.inc and Sequel Safety; former Board member of Ringers Technologies and BeBop Technology; former Board observer of NYSE-listed Dice Holdings, Inc. and Penske Media Corporation. Henry Crown Fellow at the Aspen Institute.
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Tony Bozzini
President
An experienced international technology executive, Tony Bozzini has successfully led the business development and go-to-market initiatives of multi-billion dollar corporations and successful Silicon Valley startups. As President of established., he is responsible for building lasting and profitable relationships that improve consumers' lives and expand licensees' opportunities while delivering high-margin returns to investors. He is widely recognized as an expert in building highly effective joint value propositions with partners and customers. His initiatives have resulted in outsized revenue generation results for operations in Europe, North America, Asia and Latin America.
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Mike Purcell
CFO
Michael Purcell is a seasoned executive with extensive experience in the financial management of private equity-backed portfolio companies.
As CFO of established.inc, he is responsible for financial planning, treasury, and accounting functions, working closely with the CEO to develop and execute the company's long-term strategic vision.
Before his current role, Mr. Purcell served as Senior Vice President and CFO of Nuevo Midstream, a private equity-backed energy company based in Houston, Texas. The company's successful sale for $1.5 billion was recognized as one of the most successful private equity midstream exits ever at the time.
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Claire Villeneuve
Managing Director
It is unlikely that there is an executive in the world with as much experience - or success - around the brands of established.inc, as Claire Villeneuve, Managing Director.
She has spent over a decade as the principal steward and protector of brand value, ensuring that the right products and partners are engaged with the most appropriate brands to deliver exceptional value in each market served.
The depth and breadth of her knowledge across all established. brands offers the entire community of interest - licensees, merchants, investors, and beyond - a high level of confidence that can only come with the continuity she brings to the table.
We Invest in the Foundations of Great Brands
We believe that the most enduring brands are built the same way great structures are — on heritage, reinforced by innovation, and refined through time.
We seek brands with strong foundations and enduring trust to strengthen them through structure, capital, and creativity, to transform trusted IP into high-performing global assets.
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We Invest in the Foundations of Great Brands
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We believe that the most enduring brands are built the same way great structures are — on heritage, reinforced by innovation, and refined through time.
We seek brands with strong foundations and enduring trust to strengthen them through structure, capital, and creativity, to transform trusted IP into high-performing global assets.
