Blaupunkt Extends Brand Partnership for Car infotainment & Car Accessories with BPIN Pvt. Ltd. for additional 15 years.
Strengthening a 27-Year Legacy to Drive the Future of Car Infotainment in India
Blaupunkt, the globally trusted name in car infotainment and audio accessories, has announced the extension of its long-standing licensing partnership with BPIN Pvt. Ltd. until 2041. This strategic renewal marks the continuation of a 27-year collaboration built on innovation, trust, and a shared vision to deliver world-class automotive solutions tailored to Indian consumers.
The renewed agreement reinforces Blaupunkt’s commitment to India’s fast-evolving automotive ecosystem and underscores BPIN’s role as a key growth partner. Covering both car audio and car accessories, the partnership aims to drive deeper collaboration with OEMs and the aftermarket to enhance product availability, and meet the rising demand for high-performance infotainment systems.
Mr. Pankaj Jagwani, Managing Director of BPIN Pvt. Ltd. commented:
“India continues to be one of the most exciting and promising markets for Blaupunkt,” Mr. Jagwani continued, “This extension reaffirms our shared vision to bring global innovation to Indian roads. Our goal is to make Blaupunkt the top choice for OEMs and car owners who seek performance, reliability, and premium quality.”
Speaking on behalf of Blaupunkt headquarters, Mr. Thorsten Gebhardt added: :
“This renewed agreement with BPIN reflects the strength and longevity of our partnership in India,” Mr. Gebhardt who is a Director Licensing continued “Over nearly three decades, BPIN has played a pivotal role in building Blaupunkt’s strong reputation for quality, innovation, and customer trust in one of the world’s most dynamic automotive markets. With this extension, we are not only celebrating our shared history and friendship but also laying the foundation for the next generation of smart, connected in-car infotainment and accessory solutions for Indian consumers.”
BPIN brings strong capabilities to the partnership, including:
- A 30,000 sq. ft. warehouse enabling rapid distribution and logistics efficiency.
- A dedicated Development Team, supported by an external Engineering & Software/App Development Team developing future-ready infotainment solutions.
- Nationwide coverage with 100+ service dealers, 93 distributors, and presence across both the OE and aftermarket segments.
- An extensive and continually expanding product portfolio, trusted by top retailers and car showrooms across India.
This extended partnership is a testament to Blaupunkt’s legacy of German engineering and its ongoing commitment to delivering high-quality, reliable, and innovative products to Indian consumers. With this renewed focus, Blaupunkt aims to become the preferred partner for the aftermarket & OEMs in the genuine accessories segment and limited-edition vehicle models.
About Blaupunkt
Founded in 1924, Blaupunkt stands as a testament to German engineering excellence, symbolizing an unwavering commitment to quality and reliability. From pioneering automotive audio systems to advancing consumer electronics, home appliances, and e-mobility, the Blaupunkt name remains a global badge of innovation.
Today, Blaupunkt continues to push boundaries, delivering cutting-edge solutions that enhance the lives of families worldwide.
Blaupunkt is a global trademark of established.inc. More information: www.blaupunkt.com
About established.inc.
established.inc. is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 12 globally recognized brands, spanning consumer electronics, home appliances, smart home, and green energy. Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 100+ licensees generate over $1 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model fuels business growth, product innovation, and retail success.
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