July 4, 2023 — established., the proud owner of iconic licensing brands, has announced the successful acquisition of the Blaupunkt trademark business and brand rights from GIP Development SARL. This strategic move marks a significant milestone in established.’s growth journey, and proudly welcomes the esteemed Blaupunkt brand to its distinguished portfolio. Hall O’Donnell, CEO of established., expressed his enthusiasm about the acquisition.

“We are genuinely excited about this major milestone. Blaupunkt is an iconic brand with a rich heritage, and we are honored to partner with them. With our expertise, we look forward to further strengthening Blaupunkt’s market position and leveraging its potential for growth,” said O’Donnell.

This acquisition signifies a pivotal step for established. in expanding its portfolio of traditional licensing brands, which already includes renowned names like RCA and Thomson. 

“We are committed to ensuring a smooth transition for licensees and anticipate exciting new opportunities as we continue to drive the continuity and growth of the Blaupunkt brand,” said O’Donnell.

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