Representing the worlds best creative ideas across eras, industries, and borders


established.'s executive leadership brings a proven track record of successfully introducing market-leading innovations to consumers around the world.

Hall O’Donnell


As CEO of established., Hall O’Donnell is responsible for optimizing the value of iconic consumer brands that have a major presence in markets around the world, generating more than $1 billion in retail sales. He is a mission-driven leader who has maximized the financial and human capital performance of organizations across a range of sectors, including: telecom, media and technology, energy and power, industrial, financial services and consumer goods. He has successfully closed dozens of transactions worth more than $50 billion throughout his career. In addition to his executive responsibilities at established., O’Donnell sits on the board of BeBop Technology, is a former board member of Ringers Technologies and served as a board observer for NYSE-listed Dice Holdings, Inc. and Penske Media Corporation.

Tony Bozzini


An experienced international technology executive, Tony Bozzini has successfully led the business development and go-to-market initiatives of multi-billion dollar corporations and successful Silicon Valley startups. As President of established., he is responsible for building lasting and profitable relationships that improve consumers' lives and expand licensees' opportunities while delivering high-margin returns to investors. He is widely recognized as an expert in building highly effective joint value propositions with partners and customers. His initiatives have resulted in outsized revenue generation results for operations in Europe, North America, Asia and Latin America.

Michael Purcell


Michael Purcell is a seasoned executive with extensive experience in financial management of private equity backed portfolio companies. As CFO of established., he is responsible for the financial planning, treasury, and accounting functions, as well as working closely with the CEO to develop and execute the company's long-term strategic vision. Prior to his current role, Mr. Purcell served as Senior Vice President and CFO of Nuevo Midstream, a private equity backed energy company based in Houston, Texas. The company's successful sale for $1.5 billion was recognized as one of the most successful private equity midstream exits ever at the time.

Claire Villeneuve

Managing Director

It is unlikely that there is an executive in the world with as much experience -- or success -- around the brands of established. as Claire Villeneuve, Managing Director. She has spent over a decade as the principal steward and protector of brand value, ensuring that the right products and partners are engaged with the most appropriate brands to deliver exceptional value in each market served. The depth and breadth of her knowledge across all established. brands offers the entire community of interest -- licensees, merchants, investors and beyond -- a high level of confidence that can only come with the continuity she brings to the table.

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